Join us on Mon, Dec 14th when Brandhackers hosts Joseph Jaffe (http://www.josephjaffe.com), author of best selling marketing books "Life After the 30-Second Spot" and "Join the Conversation".
#Brandhackers (http://www.brandhacker.com) is a monthly Manhattan Meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Tell All Your Friend About Brandhackers:
We will be meeting at a new location - RedSky at 47 East 29th Street New York, NY 10016. Phone: (212)[masked] find the Google Map here: http://bit.ly/9GUIh..... (http://bit.ly/9GUIh..).
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5:00-6:00 - Pre-Networking
6:00-7:00 - "Joseph Jaffe's Join the Conversation" Presentation
7:00-8:00 - Post Networking with the Author
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.