The Ultimate Guide to UTM Tracking for eCommerce Marketers

Alex Cruz is our guest speaker for February. Come on the 18th of February at 16:00 UK time (10:00 CST) to get a masterclass in UTM tracking for eCommerce marketers!

Are you struggling with messy UTMs, inconsistent campaign tracking, or untrustworthy analytics data? You're not alone. Many eCommerce marketers find themselves bogged down by complex campaign naming strategies and unclear processes that lead to poor tracking and unreliable reports.

Join us for an actionable webinar where we’ll demystify UTM creation and management. Learn the strategies and tools top-performing eCommerce brands use to streamline campaign tracking, ensure data consistency, and make smarter marketing decisions.

Whether you're new to UTMs or looking to refine your existing process, this webinar is packed with practical advice to help you take control of your campaign data.

Key Takeaways/Benefits
⭐ Simplify UTM Creation: Learn how to create consistent, error-free UTMs with a clear framework.

⭐ Standardize Naming Conventions: Develop a scalable campaign naming strategy to ensure clarity and consistency across your team.

⭐ Improve Analytics Accuracy: Discover how proper UTM management leads to cleaner, actionable data in tools like Google Analytics and GA4.

⭐ Save Time and Reduce Errors: Explore tools and automation techniques to streamline UTM generation and tracking.

⭐ Track Performance Effectively: Understand how to use UTMs to attribute ROI to your campaigns and optimize future efforts.

⭐ Collaborate Smarter: Get tips on creating a centralized system for teams to manage UTMs efficiently.