What do 1,000 GTM Accounts Have in Common?

Phil Pearce will be presenting our monthly webinar at 16:00 on the 4th of March.

What to expect:
Phil presents learnings from a study of the top 1,000 sites in the UK that use Google Tag Manager.

Using a combination of BuiltWith, GTMgrader, and ConsentModeMonitor Phil’s team built an automatic scoring system to assess which companies had the best technical set-ups. They clustered sites by vertical, then looked at common tags & technologies.

For the top 5 best and top 5 worst, they did a deep dive into their technical setups using GTMspy. The winning sites were not what you would expect and the split between high-quality set-ups vs paid tools varied WILDLY between brands.

Come along to get all the juicy findings from our original research and tools.