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In order for you to feel safe and not exposed if you are uncomfortable with it, we recommend that:
• You do not reveal your full name in Zoom
• If you feel that there is something sensitive to you that you do not want to be public, hold it for your breakout rooms (NOT recorded)

Thank you!

Scrum has been the gold standard in agile transformations in software development and its served them well for 20 years. As we've evolved beyond software to a business agility world, adoption has been slow and painful outside of IT and most departments are decades behind their software counterparts.

In Marketing, we've been trying to implement agile with a "hybrid framework", but what the hell is hybrid? Nobody knows...
As a marketing community, we knew there had to be a better way to implement agile. That's why a group of agile and marketing leaders iterated for months over the best ways to get agile to really resonate with marketers.

We knew we wanted a framework that was directly tied to the Agile Marketing Manifesto Values & Principles. Rather than being dogmatic, we wanted something simple, customizable and easy to implement. We'll share with you the new Agile Marketing Navigator framework and why it's becoming the gold standard for agile marketing transformation.