Eckhart Böhme: Discovering What Moves Customers with AI-based Analytics

Helping customers progress through their journey isn’t just good business—it’s the key to building lasting value and competitive advantage. But to truly optimize the customer journey, you need more than just data—you need deep, qualitative insights into the functional and emotional drivers of customer behavior.

Since 2019, the Wheel of Progress Framework has empowered researchers to decode customer stories into structured insights. Until now, this required extensive training and experience. But that’s changing.
In this session, Eckhart from unipro solutions will unveil how their AI-powered Companion has revolutionized customer journey analytics—turning interviews into actionable insights at the push of a button. From identifying what progress customers seek, to aggregating data across interviews, to generating highly personalized action plans from a single conversation—AI is now doing the heavy lifting.

Join us to explore:
• The business opportunity in customer-centric journey design
• How to uncover the 12 Elements of Customer Progress
• Real-world examples of AI-generated insights and action plans

About our speaker:

Eckhart Boehme is founder and managing director of unipro solutions. He is a seasoned expert in Jobs-To-Be-Done (JTBD) and the innovative mind behind Customer Progress Design and The Wheel of Progress. As a former Microsoft Product & Marketing Manager, and former member of the marketing excellence team at Microsoft Corp., he pioneered impactful strategies.

About our hosts:
Gregory Keegan is an experienced Agile Coach and Trainer with 16 years of experience leading Agile transformations in many sectors. Gregory specializes in leadership coaching, team development, and organizational agility, having coached development teams, Scrum Masters, and Product Owners. Gregory is noted for his empathy, methodical expertise, and commitment to continuous improvement. He holds qualifications in Scrum Master, Product Owner, and Agile Leadership.

Thoralf J Klatt
Thoralf serves as a Product and Agile Coach. His motto is: be at the center of value. He started his career developing medical devices like CT scanners and became a Certified Scrum Master in 2007. Based on many years of experience in diverse domains, Thoralf qualified as SPC in 2016, as Scrum@Scale and Scrum Inc. Trainer with Jeff Sutherland in 2019, and as Mobius Navigator Coach with Gabrielle Benefield in 2020. He has been translating her new book on Mobius Loop to German. Reach out for speakerships

Marwane El Kharbili
Marwane is a Technical Program Manager and an AI Product Manager with expertise in technology strategy & transformation, cybersecurity, Data science and lean operations. His journey spans academia and consulting, where he has helped organizations —from insurers to automakers— translate complex data science and AI capabilities into impactful products. He focuses on aligning digital product strategies to drive measurable outcomes, and lead teams to build awesome products while having fun and growing.