Al Shalloway: Taking a Pareto Approach to Jobs To be Done (ONLINE)

Most teams don’t struggle with understanding Jobs to Be Done—they struggle with applying it without overcomplicating everything. This webinar introduces a practical, Pareto-based approach: how to get 80% of the value from JTBD with 20% of the effort. Instead of turning JTBD into a heavyweight process, we focus on a few critical shifts that change how you see your work. First, shifting perspective—from features and solutions to the customer’s objective. Then, using the customer value stream to uncover the real “jobs” embedded in each step of their experience. This alone often reveals gaps, delays, and missed opportunities that traditional approaches overlook.

From there, we challenge a common assumption: that user stories are the best way to represent customer needs. While useful, they often blur problems and solutions together, limiting clarity and learning. We’ll explore how reframing work through objective stories creates a cleaner connection between customer intent and what teams build—making it easier to discover value, not just deliver features. You’ll leave with a simple, actionable way to introduce JTBD into your organization—without a transformation effort—so you can start improving alignment, decision-making, and value delivery immediately.

About our speaker:
Al Shalloway
My main focus is on helping organizations be able to both provide their own effective, inexpensive training & help consultants & coaches be significantly better. I use my expertise in business agility, value stream management, Flow, Lean, ToC, & patterns to co-create flexible approaches that work at all levels - from small to large organizations. It is a self-serving myth that this requires more effort from the client. Both simplistic and overly complex solutions abound. I aim for pragmatic ones

About our hosts:

Jimmy
CTO and biker. I think those two words describe me the best. At work, CTO of Khiliad, bringing AI and modern software to the legal industry. Outside of work, exploring unpaved trails on my KTM 890
I started coding over 30 years ago, and my first ever programme was written on a punch card. Since then, I went through pretty much every single programming language that was available before moving into consulting at McKinsey and IBM, agile coaching, and finally starting my own company.
Now I'm responsible for technology and delivery, and we are bringing AI to the industry that is probably the most regulated of them all. As a hobby, I run guided motorcycle tours in Iceland.

Thoralf J Klatt
Thoralf serves as a Product and Agile Coach. His motto is: be at the center of value. He started his career developing medical devices like CT scanners and became a Certified Scrum Master in 2007. Based on many years of experience in diverse domains, Thoralf qualified as SPC in 2016, as Scrum@Scale and Scrum Inc. Trainer with Jeff Sutherland in 2019, and as Mobius Navigator Coach with Gabrielle Benefield in 2020. He has been translating her new book on Mobius Loop to German. Reach out for speakerships.