We will be hosting this session on Zoom, the details of which will be sent nearer the time.

Digital transformation has become a multi-billion dollar industry, and agile transformation much more since it addresses products and services as well as process and architecture.

Fundamentally, they are both information and technology enablers for improved efficiency in working practices The really huge revolution to come will be to improve the effectiveness of the products and services that we create in order to enhance the quality of our environments and ecosystems.

Efficiency is always easier to conceive, develop and measure than effectiveness; yet effectiveness is much more important. At present we tend to optimise for production and delivery efficiency. The ability to apply design principles will reinforce business agility by improving the choices we make on behalf of users and customers.

There are hundreds of design principles (and design patterns) that are known to professional designers. Great designs can deliver ‘workability’ and ‘liveability’ into user environments by helping developers to apply design principles that optimise every aspect of the user’s interactions with a product or service, whether in the virtual or in the real worlds.

In this interactive workshop we will cover:

1. Overview of design principles and relate them to practices such as ‘design-thinking’ and ‘business analysis’
2. Get some practice with embedding design principles into business agility
3. Share outputs from the discussions in an open session

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About Ian Stokes
(https://www.linkedin.com/in/ian-raja-stokes-42798/)

Ian Stokes in a project leader, advisor and founder of Metanaction.
His extensive early work experiences - whilst studying for a degree in organisational sciences, accounting, law, marketing, statistics, risk and operational research - was in electronics and food factories, hotel and restaurants, hydrofoil services and theme park; providing early insights, into the challenges of managing service and production at operational levels.

Ian was the co-founder and director of a French project services company that grew to 110 people. Having discovered agile working at the European Space Agency (6 years before it knew its own name), Ian pioneered agile working in France and helped business and research groups to understand the ‘Toyota production system’ approach to lean management, product development and platform teams.

He then founded two French companies built around learning through simulation and games, one to scale up and the other as an innovation vehicle. He has produced publications based on learning activities and team facilitation, designed and developed courses and simulations for customers, and created a successful distance learning course for clinical research projects.

He facilitates technological innovation projects and agile project management at the top French engineering schools in electronics and telecommunications. At ESIEE (electronics) and on the Toulouse Business School Aerospace MBA, Ian’s courses have been among the favourites for twenty years. Ian has been working intensively with medical science, aerospace, consumer goods and technological innovation in recent years, and facilitates in communities on the themes of business agility, entrepreneurship and innovation.

Ian is one of the founders of the Business Agility Institute Meetup in France.