Sales is the lifeblood of every organization. So why is it treated as an afterthought? If Agile can help IT teams, to be more effective, customer-centric, and enjoyable places to work, can it help sales teams with the same?

The answer is Yes.

In this conversation Marina Alex, Business Agility Transformation Coach and pioneer of Agile Sales - will explore what happens when IT, Sales and Marketing departments collaborate, adopt and embrace agile – together. How this leads to the whole company becoming more profitable, in some cases, increasing company profits 3 to 4 times. Marina will share her insights, experiences and practical guidance for organizational leaders, sales teams and business teams.

Throughout this talk, Marina will tell the story of a major holding company in Russia. This company mainly produced construction tiles and, and at the time, was only meeting 43% of its sales targets. Management knew something had to change, and they made a bold decision to introduce agile simultaneously in IT, Sales and Marketing. This was such a success that all the top managers started using Scrum to run their business. And it was SUCCESS!!

Now, just two years later, the holding has transformed the tile production and sales market, introduced dozens of innovations and was able to triple their profit, hitting 127% of the annual target, as well as acquiring one of its competitors.

Marina will also explain that Agile is much more than just a way to increase profits. It’s a whole new way of thinking about business.

At this time, the company that Marina will be referencing, has changed its corporate culture towards more trust and transparency.
Where company values truly matter, not only to the top management but also to the regular staff.

Learning outcomes of the session:
• Why Do You Need Agile in sales
• How to implement Agile in Sales
• Study cases about tripling of Sales, thanks to using Agile
• What Jeff Sutherland thinks about Scrum in sales
• Overcoming the obstacles you may face in the process

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Marina's recent publication:
https://www.linkedin.com/pulse/agile-sales-how-happy-marina-alex/

About the Speaker

As an entrepreneur, management consultant, agile coach, and pioneer of Agile Sales, Marina specializes in building sustainable and robust agile organizations. She has a strong record of accomplishment with more than 10 years sales experience. During this time, her sales teams regularly brought in over $1.5 million per year; outperforming all other teams and meeting (or exceeding) their sales targets. Over the last 4 years, Marina has developed an innovative sales technique, based on business agility principles and agile practices; which she has successfully implemented in 4 major organizations across very fast-growing Russian Federation market. The most recent of them has increased the companies’ sales performance from the target of 43% to over 120%.
Marina's profile: https://www.linkedin.com/in/marinaagile/

N.B. Marina is attending Business Agility Conference in NY this week, on her business tour Russia -USA - India. This is a great opportunity to meet her and ask questions about how business agility 'works' in other parts of the world.