THE ART OF INVINCIBLE BUSINESS DESIGN

Designing a business is a continuous process of strategic calibration and achieving market fit. It can have the rigor of science, but it takes the subtlety of art to bring it into practice.

Are you doing the right thing? | Explore or Exploit
Deciding what to do and when to do it is what the art of strategy is about. Will you milk your current business as a cash cow? Or will you put your energy and effort into designing the future of your business? Invincible companies are constantly reinventing themselves by managing a portfolio of new ideas. While they exploit their existing business, they also explore their next business model.

And, … are you doing things right? | Market vs. Capabilities
Is it clear to you what the market needs are? Now and in the future? And how you might add value (both for your clients and yourself) through your business propositions? Striking the right balance in your business model is about matching market opportunities to your capabilities. Adapting your business model as you play into the opportunities that arise.

In this high-energy meetup, we will address the key concept from Alexander Osterwalder's The Invincible Company and Ideo's Business Blueprint. Playfully exploring how you might reinvent the way you exploit your business by mastering the art of invincible business design.

Carola Verschoor – Transformational Studio
Richard Alker – Perspective Business Design