Business Foundations: Branding

Your brand is more than your logo.

Your brand influences how your business is presented, recognised and perceived, from your website and social media to your business documents and marketing materials.

This practical session breaks down branding into simple, easy-to-understand concepts, helping you understand what branding is, how it differs from marketing and how to begin creating a consistent brand for your business.

What you will learn

• What branding actually is.
• How branding and marketing differ.
• Why establishing a clear brand identity is important.
• What brand assets are and which ones your business may need.
• What brand guidelines are.
• What goes into a simple brand guideline.
• How to apply your brand consistently across your business.
• We will also look at practical tools that can help you create and apply different elements of your brand.

What you will leave with
You will leave with a clearer understanding of what your brand needs, how the different elements work together and how you can begin creating a more consistent brand across your business.

The session is designed to keep branding simple and practical, without overwhelming you with unnecessary jargon or complicated processes.

Who is this for?
This event is designed for aspiring and early-stage business owners who want to better understand branding and create a clearer, more consistent identity for their business.

Ready to build stronger foundations for your business?

Book your place today.

You must be 18 years or older to attend.

About the host
Michelle Wright is a Business Advisor and founder of MWCanHelp, supporting aspiring and early-stage business owners with practical guidance, business consultations, coaching and educational events.
Connect with Michelle on LinkedIn: www.linkedin.com/in/mcanhelp

What Are Others Saying
“I thoroughly enjoyed the Business Foundations event series with Michelle. She is incredibly knowledgeable and generously shares a wealth of practical insights, real-life experiences, and actionable advice throughout the programme.

Each session was engaging, inspiring, and packed with valuable information. The Q&A sessions were especially helpful, and I came away with a clear, practical blueprint for building strong business foundations that I can confidently apply to my own business.

What stood out most was Michelle’s energy, authenticity, and genuine passion for helping others succeed. Her depth of knowledge, experience, and wisdom is evident, yet she shares everything so openly, with no gatekeeping. It truly felt like she wanted everyone in the room to succeed.

I found myself eagerly looking forward to every session, constantly taking notes, and leaving each one feeling motivated and inspired. I’m so grateful to have been part of the series and would highly recommend it to anyone looking to build or grow a business with confidence."

- Irina