Business League Residence by 2Performant - 2nd Edition

Welcome to Business League Residence by 2Performant, the 2nd in a series of meetups that will gather players of the World's First E-Commerce championship offline. These unique opportunities for the best players in e-commerce to get together will happen during Break Weeks of the competition, marking the end of yet another performance-driven Round.

See the after-movie of the first edition.

Why would you be there? Well, for a couple of reasons primarily:

• The main topic for discussion will be “SEO in the AI era”. Having received valuable feedback from some of you, the choice was easy to make, so thank you for showing interest!
• We have special guests coming and they are excited to be there:
• Horia Neagu (SEO specialist, owner @ Napoleon. Digital) talking about Everywhere, AI. What do we do with SEO?
• Catalin Radu (Business League player extraordinaire) talking about Extinction or Evolution? SEO survival guide for the AI era
  Adapting SEO affiliates to the new Google SERP. Strategies that no longer work and new opportunities.

Lunch and after hours cocktails are, of course, on us!

The program of the event is:

• 17.30–18.00: Welcome
• 18.00–18.15: Intro / Warm-up & Platform updates by Tiberiu Anghelina, Product Manager, 2Performant
• 18.15 - 18.45: Horia Neagu, Digital Marketing Consultant, Trainer & Speaker
• 18.45 - 19.15: Cătălin Radu, top performer in Business League
• 19.15 - 20.15: Debate: Do you use AI for content/SEO? Does Google penalize us or not? Do we use an AI/human mix or just AI with well targeted prompts. > Team Assignment: Generate with AI+HI (human intelligence) an article (SEO friendly) on a topic of interest for the advertiser in your team. Show us the AI+HI summary.
• 20.15 - flexible hours: Food & Drinks & Party
• MC Tiberiu Anghelina

Register and join us on August 1st! The number of spots is limited. Your participation will be confirmed by our team with a message when the RSVP period ends.