Exploring Culture Analysis in Business Change

Details:
Mapping Organisational Culture: How Business Analysts Can Drive Real Change.

Organisational culture is often seen as intangible—but for Business Analysts, it doesn't have to be. This session explores how BAs can apply analytical techniques to understand, map, and influence culture as a core part of delivering change.

You’ll learn how to identify the opinions, agreements, and communication patterns that define how people behave at work—and how those elements form powerful structures that shape collaboration, decision-making, and transformation outcomes.

We’ll introduce a practical approach to grasp the most tangible aspects of culture, helping you apply both your qualitative and quantitative skills to contribute strategic insight that informs leadership decisions. Discover how to track cultural strengths, reveal hidden subcultures, and uncover the barriers and enablers that lie beneath the surface of everyday interactions.

Whether you’re supporting change, enabling innovation, or creating the foundations for psychological safety, understanding culture gives you an edge. This talk is ideal for BAs who want to expand their impact beyond process and systems—by making culture visible, measurable, and actionable.

Presenter Profile:
Pete has 20 years of experience in diverse cultures across sectors - from engineering and healthcare to arts and media. He brings a unique perspective to cultural leadership shaped by work with corporate teams and professional services, creative communities and innovation ecosystems. He sees great potential for business analysts to add crucial knowledge and understanding to the process of building, shaping and evolving cultures in any organisation.

Who should attend:
Business analysts, change practitioners, product owners, and anyone interested in the people side of business analysis.