Deep Dive into Product with Marty Cagan

Becoming a True Product Organisation
In Conversation with Marty Cagan on product strategy, empowered teams and the product operating model.
What does it really take to become a product-led organisation?
Many companies adopt product rituals. Far fewer make the deeper shift from project thinking to empowered product teams focused on outcomes and customer value.
In this session, Marty Cagan joins us for an in-conversation deep dive on product strategy and the product operating model, and what it truly requires from leaders, teams and the system of work.

We’ll explore:
• What strong product strategy looks like in practice
• Why outcomes are challenging to sustain
• The leadership and organisational changes that make the shift real

This is an opportunity for senior leaders, product executives and transformation practitioners to ask direct questions about the realities of changing how products are defined, built and led.

If you are working to move from roadmap delivery to solving meaningful customer problems, join us to engage directly with one of the most influential voices in modern product thinking.

We will be doing an AMA style format for this event! AMA stands for Ask Me Anything.
Sam Yeats from TeamForm will host the conversation and as a group, please bring along your questions.

Speaker Bio: Marty Cagan
Marty Cagan is Founder and Partner at the Silicon Valley Product Group and one of the world’s most respected voices in modern product leadership. He has helped shape how companies define product strategy, empower teams, and build organisations that consistently create products customers love.
Before founding SVPG, Marty held senior leadership roles at eBay, Netscape Communications, and Hewlett-Packard, where he led teams responsible for defining and delivering innovative products used by millions.
He is the author of the industry-defining books INSPIRED: How to Create Products Customers Love, EMPOWERED: Ordinary People, Extraordinary Products, and TRANSFORMED: Moving to the Product Operating Model.
Marty speaks globally to leaders and teams about what it really takes to build empowered, outcome-focused product organisations.
Sam Yeats
Sam Yeats is an Australian entrepreneur who started his first business at 16, scaling it into a global success in e-commerce managed services. With a reputation as a trusted advisor to major organizations, Sam has since founded TeamForm, a platform that provides real-time data and insights to help organizations visualize, align, and optimize their teams for better outcomes. Driven by curiosity and innovation, Sam is shaping the future of work by empowering teams to deliver exceptional results.