Democratizing Data Analysis: How/Why of Social Sentiment Scoring - Matt Gordon

Abstract: The job of a data professional is evolving rapidly, driving many of us to platforms and technologies that were not on our radar screen a few months ago. I am certainly no exception to that trend. Most of us aren't just monitoring backups and tuning queries - we are collaborating with teams throughout the company to provide them data and insights that drive decisions. Cloud providers are democratizing technologies and techniques that were complicated and proprietary just a few months ago. This presentation walks you through how a silly idea from a soccer podcast got me thinking about how Azure Logic Apps, the Azure Cognitive Services API, Azure SQL DB, and Power BI combine to provide potentially powerful insights to any company with a social media and sales presence. Join me as I walk you through building a solution that can impact your company's bottom line - and potentially yours too!

Bio: Matt is a Microsoft Data Platform MVP and has worked with SQL Server since 2000. He is the leader of the Lexington, KY PASS local group, a frequent community speaker, and speaker at PASS Summit 2017 and 2018. He's an IDERA ACE and 2018 Friend of Redgate. His original data professional role was as a database developer, which quickly evolved into query tuning work that further evolved into being a full-fledged DBA in the healthcare realm. He has supported several critical systems utilizing SQL Server and managed dozens of 24/7/365 SQL Server implementations. He currently utilizes that real world experience as a data platform consultant helping clients design solutions that meet their ever-changing business needs.