Telling The Story Behind Your Product

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They say: that if you can't tell it, you can't sell it.We say: if you can tell it, you can create it, and that's why it's important to tell the story of the product.

For those who are involved in the creation of digital products and services, telling the story of the product can be an invaluable tool that guides them in how their product will be perceived and experienced, and that's why it is important to tell this story at the discovery phase of product creation.

Whether you’re a designer, a project manager, a marketing manager, a programmer, or an entrepreneur, telling your product's story will clarify, communicate, and better your product.

The lecture will be in English.

Speaker:

Ram Almong- Chief Strategist at Red Interactive

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Ram is a serial entrepreneur that founded and invested in a number of start-ups, two of which were acquired. He is a technologist with a film degree, has vast experience with marketing, and is also in a jazz band. Ram is a chief strategist for Red Interactive, and has been helping companies reinvent their businesses for over 15 years. He also mentors start-ups in various incubators including the Adelson School of Entrepreneurship, IDC Herzliya, and 8200 EISP.

Ram speaks and runs workshops all over the world.

Agenda:

18:30 Welcome

18:45 The Story of The Product

19:45-20:15 Q&A