Data-Driven Product Management: Products through A/B testing & experimentation

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Calle de Pradillo, 42, 28002 · Madrid

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In this edition of Forward we will talk about better products through A/B testing & experimentation in Data-Driven Product Management.

Talk: Damien Peters, Principal at the Victoriam Consulting Group and ex-Facebook Product Manager, will talk to us about why collecting data is not enough to drive product improvements. A/B & multi-variate testing are important tools in using data to build better products, but come with many nuances and pitfalls to be aware of. How do I decide what to test? How can I be sure of my test results? How do I find and protect my sacred cows?

Talk: Tiago Pregueiro, Group Product Manager at Cabify, will tell us a few stories about how we used data to inform product decisions, from detecting a problem, forming a hypothesis, launching a solution and finally measuring its impact.