Socializing the Corporation

Companies of all sizes, publicly listed or not, are working through the social media puzzle. Small to medium business is nimble enough to hop on the bandwagon easily, with few hurdles, but lack the resources of the big guys to produce content and engage the public day in and day out. Large corporations struggle with policy, bureaucracy, uncertainty, and are often bound by the regulatory framework of the public markets.

With brands and reputations, not to mention stock price, at stake, what's a company to do?

Come find out what More than Mangos, TVI Pacific, and Encana, three different-sized Calgary companies at different digital stages, have experienced. Learn how More than Mangos and TVI Pacific essentially "turned on a dime" to put social media to work, whereas Encana is illustrative of the care and consideration a market leader must exhibit.

Your speakers for this informative and wide ranging social media session will be:

Doug Lacombe, MBA, President, communicatto (https://communicatto.com/) - a digital marketing, PR and IR agency
Belinda de Wolde, BA, Dipl. PR, ABC, Partner, More Than Mangos (https://morethanmangos.com/) and Communications Team Lead, Encana (https://encana.com/)
Rhonda Bennetto, BSc.BA, Executive Director, Investor Communications, TVI Pacific (https://www.tvipacific.com/) and President, CIRI Alberta (https://www.ciri.org/chapters/ab/)

Location: Energy Plaza, 321 - 6 Avenue SW
Room: Boardroom located on the +15, from the top of the escalator go left past the spa and mortgage place, Boardroom is on the left.
Date: Thursday, April 8th, 2010
Time: Registration 11:45 till noon, presentations from 12:05 till approx. 1:00 pm.

Lunch will be provided -- you must RSVP to attend.

Looking forward to seeing many of you on the 8th.

Bruce Jensen
Pitch Digital Communications