Visibly Better Futures: Delivering Dynamic People, Place, and Scenario-based UI

Calgary UX is proud to welcome Katelyn Petersen, Chief Experience Officer at RUNWITHIT Synthetics. With a unique blend of academic rigor and real-world innovation, Katelyn brings a fresh perspective on how user experience, data, and design intersect to shape the cities of tomorrow.

About the session:
Ever wish SimCity could help us design better real-world cities?

Join us for an engaging evening with Katelyn Petersen, Chief Experience Officer at RWI Synthetics, as she unveils how Synthetic Twins are transforming the way cities plan for complex futures.

In this talk, Katelyn will introduce RWI’s approach to generating 6D living models that help decision-makers simulate and shape resilient, inclusive futures.

She’ll share project examples, lessons learned, and how design plays a pivotal role in delivering impactful user experiences—from strategy to interface.

Join us for an inspiring evening where we'll explore how dynamic scenario-based intelligence is helping communities envision and design more resilient, inclusive futures.