Prototypes over Plans
Details
Calgary UX is proud to welcome Laura Escobar, Founding Designer at Beacon. With over 13 years of experience, Laura has made a career of turning ambiguity into impact, and she’s here to show us what that looks like in the fast-moving world of AI-native product design through rapid learning and iteration.
How does a systematic designer build AI products when the patterns don't exist yet? Laura shares how prototyping experiments became features in Beacon AI's journey from zero to launch.
Attendees will learn:
- Why showing beats perfect plans when building AI-native products, and when to prototype instead of explain
- How to establish AI quality standards through manual evaluation before scaling to automation
- The mindset shifts required when your role expands beyond design into product and strategy
About Laura:
Founding Designer at Beacon AI, where she turns experiments into shipped features for AI-powered design tools. With over 13 years of experience, she specializes in transforming ambiguity into business impact, partnering with early-stage teams to transition from idea to product by testing assumptions rather than following templates.