From Discovery to Delivery: A Journey of Bringing a Product to Market

Join us and embark upon a journey that takes us from the conception of an idea, through the rigor of research and design, to the birth of a product that changes the way people make decisions. Seasoned designer and founder of Design Centered Co., Urooj Qureshi, draws you into the story of how his firm's latest innovation, Impactor App, was created by putting humans at the center of every decision and how it leads to the transformation of service to product.

Urooj Qureshi

A seasoned designer and multiple-time founder, Urooj Qureshi is the Principal at Design Centered Co., a leading design and digital transformation consultancy dedicated to enabling clients to guide their impact. Urooj started his career as an arcade game designer more than 20 years ago and has since brought a design lens and disruption to multiple industries internationally. He is the creator of the Impact Centered Design framework and, most recently, the founder and mastermind behind the Impactor App.

Our Sponsors

We are extremely grateful to these organizations for their generous support of CapCHI and the local UX community.

Carleton University
https://carleton.ca/hci
The Master of Human-Computer Interaction (HCI) degree offers students an opportunity to explore their native discipline in more depth while also gaining insight into the language and constraints under which specialists in other disciplines in the HCI field work.

DFFRNT
https://dffrnt.ca
We’re an exceptional team of highly experienced behavioural researchers and design strategists. We apply a fundamental understanding of human behaviour, strategic design and human-computer interaction to deliver product and service design value.

Human-Centred Design Lab
https://www.human-centred.ca
An interdisciplinary postgraduate program and research lab focused on evidence-based design strategy. We work with businesses, governments and not-for-profit organizations to provide students an industry-focused learning experience.

Jumping Elephants
https://www.jumpingelephants.ca
A full-service, consulting group based in Ottawa and specializing in user-centred solutions design and business process management for the public and private sector.