The Magic of Storytelling for Design (Limited Spots)

The event
Every great quest needs a hero/herione, a challenge, and a little magic. In the world of design, securing buy-in isn’t just about good research, flawless design and tools and services that will work—it’s about crafting a story powerful enough to enchant, persuade, and inspire action from even the biggest critics.
This March, join Samantha on an adventure into the magic of storytelling for design. Through interactive challenges, you’ll unlock narrative spells, learn how to captivate any audience, and leave with the tools to transform skeptics into champions.

>>>>>>>>>>>>>>>>>> 🚨🚨🚨 SPOTS ARE LIMITED 🚨🚨🚨 <<<<<<<<<<<<<<<<<<
As this is a workshop, to ensure everyone has enough room and feels comfortable, the number of spots is limited. Get your spot while you can!
And if you already have a spot, but can't make, please cancel or contact the hosts so that someone else can be fortunate to attend the workshop. Thank you!
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About Samantha Lovelace
Samantha Lovelace specializes in experience design and research and has been helping Government of Canada organizations simplify complex systems and improve digital services for over 10 years.
Samantha wrote her Master of Design (MDes) thesis on the factors that contribute to successful design implementation, and is now learning about coaching and exploring the art of storytelling—using narrative to drive better design, empower teams, and elevate individuals to achieve their greatest potential.

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A Space for Community and Support

Beyond the talk, we recognize the importance of fostering a strong UX and design community—especially in light of the recent news about Algonquin College suspending its Human-Centred Design program. The decision to halt new student admissions after Fall 2025 is a significant loss to the local UX ecosystem.

Now, more than ever, we must come together to support, uplift, and advocate for the growth of human-centered design. Events like this serve not only as learning opportunities but also as spaces for connection, mentorship, and solidarity.

We hope to see you there. Let’s keep the spirit of UX alive.
Spread the word and bring a friend!

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We look forward to seeing you there!

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Our Sponsors

We are extremely grateful to these organizations for their generous support of CapCHI and the local UX community.

Design Centered Co.
[https://designcentered.co/ ](https://designcentered.co/)
We use design to enable organizations deliver value by focusing on opportunities that align with their purpose, understand the people they aim to serve, and define processes that are sustainable and impact focused.

DFFRNT
https://dffrnt.ca
We’re an exceptional team of highly experienced behavioural researchers and design strategists. We apply a fundamental understanding of human behaviour, strategic design and human-computer interaction to deliver product and service design value.

Human-Centred Design Lab
[https://www.human-centred.ca](https://www.algonquincollege.com/applied-research/)
An interdisciplinary applied research lab at Algonquin College focused on community-based research and experience design. We situate evidence-based product and service transformation within complex environmental, social and economic systems.

Jumping Elephants
https://www.jumpingelephants.ca
A full-service, consulting group based in Ottawa and specializing in user-centred solutions design and business process management for the public and private sector.