Love at First Query, Regret at First Hallucination

The Event
Join us for a thought-provoking CapCHI session with JP Simbandumwe, co-founder of Ottawa UX consultancy Jumping Elephants, where we’ll explore the promises and pitfalls of AI-enabled search.

UX practitioners now face a new design frontier: search interfaces we don’t control, powered by LLMs that remix our content. In this session, JP will unpack the mechanics and benefits of AI search, from intent detection and multi-source synthesis to conversational follow-ups, using real-world examples of Google’s AI Overviews, ChatGPT answers, and Perplexity’s “answer engine".

You’ll also hear about the risks, hallucinations, bias, zero-click behaviour, and accessibility gaps, and gain practical, actionable strategies to help clients and organizations optimize their content for visibility and accuracy in this rapidly changing landscape.

Whether you’re a UX practitioner, content strategist, or simply curious about the future of search, this session will offer actionable insights and real-world examples you can take back to your work.

About JP Simbandumwe
JP Simbandumwe is a co-founder of Jumping Elephants, an Ottawa UX consultancy serving the public sector. JP has spent two decades helping organizations transform how they engage with users. A current focus for the Jumping Elephants team is on researching how online searching using AI-enabled tools like ChatGPT, Google and Perplexity is changing user behavior.

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About The Venue
Impact Hub Ottawa is situated on the 7th floor of a high-rise building and at 7pm the entry doors on the ground floor/street level lock automatically. We will monitor the doors a bit past the lock time and tape a note to the door with a number to contact for entry. Water, tea and coffee are provided for free, but food will not be available. You are welcome to bring your own snack. No alcoholic beverages please. If you like to head out for a drink afterwards, there are various options near by to do so.

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Our Sponsors
We are extremely grateful to these organizations for their generous support of CapCHI and the local UX community.

Design Centered Co.
We use design to enable organizations deliver value by focusing on opportunities that align with their purpose, understand the people they aim to serve, and define processes that are sustainable and impact focused.

DFFRNT
We’re an exceptional team of highly experienced behavioural researchers and design strategists. We apply a fundamental understanding of human behaviour, strategic design and human-computer interaction to deliver product and service design value.

Human-Centred Design Lab
An interdisciplinary applied research lab at Algonquin College focused on community-based research and experience design. We situate evidence-based product and service transformation within complex environmental, social and economic systems.

Jumping Elephants
A full-service, consulting group based in Ottawa and specializing in user-centred solutions design and business process management for the public and private sector.

Nokia
At Nokia, we create technology that helps the world act together. We put the world’s people, machines, and devices in sync to create a more sustainable, productive, and accessible future.