Your Product AI Playbook

AI-driven tools are transforming product strategy and practice - have you kept up? Join this fun, interactive session to learn best practices through live exercises and discover how AI can revolutionize your research workflow and accelerate your product development process.

• Master AI-powered customer research - Analyze reviews instantly, build personas from real conversations, and extract intelligence from Reddit/search using ChatGPT, Claude, and v0
• See the full pipeline in action - One live demo showing raw Takealot feedback transformed into insights, PRD, and working prototype in under an hour
• Take home your new research superpower - Leave with a proven process to 10x your customer understanding and product development speed

About the Speaker
Brendan McNulty has spent 20+ years obsessing over the question: "Why do customers behave the way they do?" This fascination with human psychology drives his approach to conversion rate optimization and product management, helping organizations unlock growth by truly understanding their users.
From his scrappy early days founding Now Novel—where he bootstrapped growth through creative experimentation and deep customer research—to consulting for major brands like Nike and Canon, Brendan combines behavioral insights with rigorous testing frameworks. His latest curiosity is exploring AI's role in understanding customer behavior, documented through his 52 AI Experiments newsletter where he tests new technologies alongside tried-and-true optimization methods.

Sponsored by: How Might We and Workshop17 Watershed