Have We Completely Misunderstood the Agile Coach / Scrum Master Role?

In this talk, Malene Jacobsen challenges what we think we know about the Agile Coach/Scrum Master role - questioning why Agile transformations keep falling short, and what's left for the role now that AI can write retros and reports in seconds. Drawing on lessons from adaptive organisations, sports coaching, and the rise of AI, she explores what the future Agile Coach/Scrum Master looks like.