Deidre Luzmore: Building an eCommerce site without any coding experience

About the Talk

This is the story about my journey building an online store that allows local designers to showcase their handmade products, and how I ended up with Magento as a shopping cart system.

I will share my experience working with the Magento core, what customisations I had to make and still need to implement to include best practice and webstore hygiene.

I touch on the challenges of finding a CTO, and freelance PHP Magento shopping cart programmer and my experiences, good and bad, working with an outsourced agency in Vietnam.

About the Speaker

Deidre is an eCommerce Entrepreneur, building local small businesses through market access. Her number one goal is to ensure that her business, MzansiStore.com (http://www.mzansistore.com/) , grows to become a successful and profitable online marketplace for local, handmade products. She serves on Silicon Cape.