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  • [Virtual] UXNight: Connecting Research + Design

    Online event

    This UXNight will be about the intersection of research and design. We'll have four 15-20 minute presentations about the intersection of user research and design. Then we'll moderate an open Q&A panel where you can get your UX research questions answered. ----- Register at https://uxnight46.eventbrite.com. You must purchase a ticket via Eventbrite to attend this event. RSVPing on Meetup alone does not equal a ticket. ------- Featuring: Daniel Camilleri, UX Research Lead at Uber Michele Ronsen, Founder and Researcher at Curiosity Tank Alex Goldman, Design Research Lead Consultant (Formerly at LendingClub) Megan Kierstead, Research and Strategy Consultant (Formerly at Salesforce) Presentations: "Interviewing and hiring: What makes a great UX research portfolio?" Daniel Camilleri, UX Research Lead at Uber Daniel will show us what he looks for when hiring UX researchers, how to explain the bottom line and show impact when interviewing for a user research role. "How UX research feeds into design" Alex Goldman, Design Research Lead Consultant Researchers run surveys, ethnographic studies, user testing, and perform methods to add context and insights into the design process. But what does that process look like? In this talk, Alex will share the research and design process and how they work together. "How to write an iterative UX research plan" Michele Ronsen, Design and UX Research at Curiosity Tank It's important to ensure that researchers get the entire team involved and continue to evolve their research plan. Watch Michele Ronsen, expert user researcher, will walk us through her blueprint of how to create an effective UX research plan for you and your team. "How to make a big impact with scrappy user research" Megan Kierstead, UX Research Consultant (formerly at Trifacta and Salesforce) User research is important, yet some companies don't have the budget or timeline for UX research. In this presentation, Megan will teach us how to move the needle with user research. -------------------- Are you interested in giving a talk at this event or participating in an online panel? Email Andi Galpern at [masked].

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  • 2020 Design Mentor Night

    Adobe - San Francisco

    Tickets are on sale at https://2020mentornight.eventbrite.com. You must purchase a ticket via Eventbrite to attend this event. ••••• 2020 is here, which means it's time to get clear on goals and define our path for the future. Join us for an evening of UX design mentoring and networking at Adobe HQ! Mentor night is all about dissolving the competition and coming together to learn and grow as individuals. Connect with designers in the community, get product design feedback, share ideas, and collaborate. • Get 1-1 product feedback from product design experts in 20-minute sessions • Sign up to get design advice, portfolio feedback, and strategic career advice • This event is anyone who works at the intersection of design and technology • Light food and drinks served Schedule: 5:45 pm Registration opens Sign up on site to meet with a designer mentor for 20 minutes. 6:15 pm - 8:15 pm Speed Mentoring 8:15pm - 8:45 pm Hang out and network Past Mentors*: *This is NOT the official mentor list, but an example of our usual mentors. As we move closer to the event we will announce our official list. Aniruddha Kadam, UX Design Manager at LinkedIn Corie Johnson, Lead Designer at ZenBusiness Carola Pescio Canale, Product Designer Dropbox Kristine Yuen, Design Lead at LinkedIn Chris Gallello, Senior Product Manager at Strava Devin Fountain, Product Designer at Zoosk Sunny Patel, User Experience Researcher at LinkedIn Johnatan Uribe, Product Designer at Okta Paolo Ertreo, Product Designer, Growth at Dropbox Christine Bower, Instructional Designer at LinkedIn David Holl Founder and CEO, Design Sprints at Postobject Nicole Wang, Associate Creative Director, UX Firewood Marketing Courtney Escanio, Product Designer & Art Director at Rodan + Fields Tyler Wilson, User Experience Designer at Helios Interactive Chris Liu, Senior Product Designer at Mercedes-Benz Research Rachel Chung, Product Designer at AngelList Venture Christina Connolly, UX Designer at Apple Meritt Thomas, Senior Product Designer at MasterClass and Co-founder at RocketDept Amy Ni Pan, Art Director & Designer at Hero Digital KaL MichaeL, Visual & Product Design at Independent Chad Whitaker, Product Designer at AngelList Luna Chen Senior, Product Designer at Instacart Garron Engstrom, Product Designer at Facebook Jon Hall, Product Designer & Cofounder / Organizer Hack the Future Samantha Salvaggio, Senior Marketing Designer at Epic! Benjamin Rodigas, Senior Product Designer at LifeDojo Jay Stakelon, Product Designer at Oculus Marek Szeszycki-Truesdell, UX Design Lead at Gap Inc. Adam Nedelman, UX Web Designer at Killer Brokerage, Formerly at Salesforce Elina Lin, Product Designer, Growth at LinkedIn Will Vaughan, Senior UX/UI Designer at Amazon Web Services Asim Khan, Product Designer at Netflix Olga V. Ivanova, Founder/Product Designer at VR Oxygen Lukasz Lysakowski, Design Director at Peek Want to mentor? Our mentors have 4+ years of experience working as a product designer, product manager, director, principle designer, content strategist and user researcher for technology. Interested? Email Lukasz at [masked] .

  • AB Testing for Growth Design

    Eventbrite

    Learn how to run meaningful experiments to drive business impact. Product experts will teach you how to run a proper AB test and how to present your experiments to your organization. We have an all-star lineup and a full night of fun. Join us! Tickets are now on sale at https://cascadesf.com. --------- "A/B Testing Lessons for Product Designers" Adrian Andrade, Product Design Lead at Eventbrite Companies that adopt an experimentation culture are more likely to succeed and achieve a product market fit. Lucky for us, Adrian Andrade, Product Design Lead at Eventbrite, has tips on how to leverage experimentation and data driven design to transform assumptions into solutions. In this presentation, Adrian will walk us through lessons he learned while running A/B tests and experiments for digital products. He’ll guide us on proven techniques to make sure you’re effectively implementing an experimentation strategy. He’ll also cover the dos and don'ts of running an AB test. --- "How to Adopt a Culture of Experimentation at your Organization and Get Buy-In" Becca Bruggman, Senior Technical Program Manager, Experimentation at Optimizely Running consistent, thoughtful experiments requires a backlog of great experiment ideas and buy-in from your team, so how do you get that anyway? Becca Bruggman, Optimizely's Internal Experimentation Program Manager, will take us through how to use design problem solving and visibility tactics to get your whole company excited about experimentation. You will learn: • Why experimentation matters, how it can help you get more ideas and buy-in and examples • How to utilize design research foundations to generate experiment ideas • How to create a consistent flow of experiment ideas from across your company • How to present your experiments across your organization to keep everyone on the same page and get buy in --- "Testing New Features with Feature Flags and Rollouts" Justina Nguyen, Developer Evangelist Lead at Optimizely Jeff Sing, Software QA Engineer at Optimizely Feature flags allow companies like Amazon, Facebook, and Google to A/B test new features, learn quickly and continuously deploy software to their users. Yet the industry treats feature flags as a technical term which can be confusing to designers. In this talk, Justina and Jeff from Optimizely will teach product designers how to use feature flags to: • Perform gradual feature rollouts • Fix bugs in the code without redeploying • Experience a more streamlined development cycle • Rollback code easily We aim to get designers comfortable experimenting with feature flags. This talk will not be overly technical. You'll understand the basics and how they apply to your work as a product designer. --- “When to Run an A/B Test and When Not To” Jane Davis, Head of Research at Zapier Jane Davis helps product teams understand when to do research vs. when to run an experiment. In this talk, Jane will guide us on how to evaluate when to use A/B testing and when not to. She’ll cover: • How to know if you have enough information to begin an experiment • When to run an A/B test • When not to run an A/B test • Is an A/B test necessary? • How to define a hypothesis and understand your goals --- TARGET AUDIENCE Product Designers Marketers UX Researchers Product Managers Entrepreneurs -------- RSVPing for Meetup alone does not equal ticket. To attend, you must purchase a ticket via Eventbrite at https://cascadesf.com.

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  • GDS Day 4: User Onboarding, Product Education, & Activations at Adobe

    This event is part of a 4-day mini-conference called "The Growth Design Series". You can purchase individual tickets or a 4-day pass at https://cascadesf.com. ------- Important: RSVPing to meetup alone does not equal a ticket. You must purchase a ticket through Eventbrite to attend this event. Tickets are on sale at https://cascadesf.com. ------- On Day 4, we'll explore how to onboard new customers, show them around your product, educate them on new features, create meaningful notifications, and build habits. "The Challenges of Optimizing your Onboarding Flow" Chris Gallello, Senior Product Manager at Strava User onboarding is tricky but crucial. It takes a lot of trial error and experimentation to get it right. Chris Gallello, Senior Product Manager at Strava, will guide through tips on how to optimize your onboarding flow for maximum retention and comprehension. You'll learn about: • A product manager's role is in user onboarding • When to run a usability test • How to balance speed vs. scientific perfection • How to account for different states of users • How to understand which features correlate with long-term retention Raghu Thricovil, Group Product Manager, Growth, at Adobe Raghu is a Group Product Manager for Growth at Adobe, where he works on product activation and user onboarding on Adobe XD. Raghu creates intuitive onboarding experiences to guide customers on how to use Adobe XD in minutes. In this presentation, you’ll learn:‍ • Where to start when creating an onboarding experience • Essential elements of great onboarding • How to help the user build a habit for the product • How to motivate users to keep them engaged • How Raghu collaborates with marketing and design teams to run campaigns and A/B tests to improve acquisition and reacquisition KPIs • How to analyze the user journey to activate new and existing customers “How Adobe's Growth Team Increases Product Activations” A Panel featuring the Adobe Growth Team Dustin Nguyen, Product Manager, Growth, at Adobe Raghu Thricovil, Group Product Manager, Growth, at Adobe Christine Ricks, UX Designer, at Adobe Cass Waldman, Senior Growth Designer, Lead at Adobe "Building an Effective User Onboarding Flow for Adobe XD"

  • GDS Day 3: Engagement + Metrics + Scaling Quality at LinkedIn

    This event is part of a 4-day mini-conference called "The Growth Design Series". You can purchase individual tickets or a 4-day pass at cascadesf.com ------- Important: RSVPing to meetup alone does not equal a ticket. You must purchase a ticket through Eventbrite to attend this event. Tickets are on sale at https://cascadesf.com. ------- Wednesday, July 31, 2019 • 6:00pm – 9:00pm On Day 3 we'll talk about how to deliver value to create returning customers, how to define what quality is and use it as a guide to create an exceptional experience, how to optimize your career as a designer, and how to measure growth. “How to Measure Growth” Robbie Allan, Product Manager at Intercom Growth metrics are the core of your business. They tell you whether or not you’re solving a problem for your customer. Yet, how do you know what to measure? How do you identify the key action that determines the success of your business? In this presentation, Robbie Allan, Product Manager at Intercom, will teach us how to measure growth at a high level. You’ll discover that measuring growth doesn’t have to be a complex math problem. With Robbie’s guidance you’ll learn how to measure the right kind of engagement, keep the users you already have, know what's possible, and build something that people want. “Designing with Data” Ran Liu, Senior UX Designer at Amplitude Amplitude helps product and growth teams instantly understand their users, build engaging experiences, and grow their business. Over 12,000 companies use Amplitude to evaluate success metrics including Microsoft, Twitter, Atlassian, and Paypal. ‍ For this presentation, Ran Liu, Senior UX Designer at Amplitude, will show us how to design with data. She’ll talk about: ‍ • How to evaluate design success with data • How to use qualitative feedback and quantitative data to inform your design decisions • Product strategies to measure feature success • How to convert more customers with metrics "Growth Lessons to Accelerate your Design Career" Fireside chat with Elina Lin, Product Designer, Growth at LinkedIn It takes a unique type of person to be successful on a growth team. The individual must be a strategic thinker, an inclusive collaborator, be flexible to change, understand data, and take ownership on projects. Elina Lin, Product Designer on LinkedIn’s Growth team, possesses all of these qualities and more. In this fireside chat, we’ll talk one-on-one with Elina about her journey to designing products for LinkedIn. With an unconventional and multi-disciplinary background, Elina evolved her design career using principles of growth design through rapid experimentation and learning, a growth mindset, and resourcefulness. Prior to LinkedIn, Elina made big impacts at startups including Simple Habit, where she led the design team to grow their user base from zero to two million users. This fireside chat aims to inspire you to overcome your fears, challenge your own preconceptions, and lean into your strengths so you can reach your full potential. Panel: "How Growth Works at LinkedIn" Featuring Liz Li, Director of Product Management at LinkedIn and Elina Lin, Product Designer, Growth at LinkedIn With over 630 million users across the globe, The LinkedIn Growth team drives quality growth with a vision to create economic opportunity for every member of the global workforce. In this panel, we’ll explore how LinkedIn’s growth team works together to influence positive change in the product. We’ll also learn about: ‍ • The types of projects the LinkedIn Growth team works on • Organizational structure and how they collaborate with other teams • What a typical work week looks like • How LinkedIn’s Growth team increases engagement and revenue • Responsibilities and impact on the company • How they run experiments • And anything you want to learn – just ask!

  • GDS Day 2: A/B Testing, Experiments, and Globalization at Thumbtack

    This event is part of a 4-day mini-conference called "The Growth Design Series". You can purchase individual tickets or a 4-day pass at cascadesf.com. ------- Important: RSVPing to meetup alone does not equal a ticket. You must purchase a ticket through Eventbrite to attend this event. Tickets are on sale at https://cascadesf.com. ------- “A/B Testing and Designing for a Global Audience” Derek Collins, Product Designer, Growth, at Netflix Derek Collins works at Netflix as a Product Designer for Growth. Over the last year, Netflix has transformed their thinking of how they approach design for a global audience. In this presentation, Derek will share insights on how Netflix tests and scales design around the world. ‍ You'll learn how to: • Define hypotheses and evaluate metrics with global data • Combine quantitative and qualitative research to uncover problems and opportunities • Uncover local problems in a global marketplace • Approach to product design for growth from Netflix's perspective "Growth Strategies to Design Successful Products" Paolo Ertreo, Product Designer, Growth, at Dropbox As a Product Designer for Growth at Dropbox, Paolo Ertreo combines UX design methodologies with product management techniques to generate new ideas, identify high potential growth opportunities and create new business solutions. In this presentation, Paolo will cover: • How to cultivate a growth mindset • Product frameworks used to meet KPIs • How to validate ideas efficiently and expedite learnings • How to run quick iterative experiments to discover opportunities + A panel featuring Thumbtack Growth Designers

  • The Growth Design Series

    Location visible to members

    You must purchase a ticket from Eventbrite to attend this event. RSVPing on Meetup alone does not equal a ticket. Get tickets at https://cascadesf.com IMPORTANT: EACH NIGHT WILL OCCUR AT A DIFFERENT VENUE IN SF. ------ Join us for an after-work mini conference on how to scale your product in an organic and meaningful way. Target Audience Product Designers, Product Managers, Entrepreneurs, and anyone interested in the intersection of design and technology ----- Get tickets at https://cascadesf.com Join us for a four-day after work mini conference on how to scale your product in an organic and meaningful way. You'll learn how to inform users of features without getting in their way, how to build an authentic community, how AB testing plays an impact in growth, and then we'll dive into UX design patterns to increase user retention. ------ Schedule + Lineup Monday, July 29, 2019 • 6:00pm – 9:00pm Instacart HQ, 50 Beale Street Suite 600, San Francisco, CA 94105 Day 1: A Primer in Growth Design We’ll kick off The Growth Design Series with an overview of what growth design is, how to hire a growth designer, skills you need, opportunities, and how great design and an open mindset impacts the success of a company. “Practicing Growth Design” Lex Roman, Growth Designer at the Black Tux "Leading Design for Growth" Chetana Deorah, Design Director, Growth Formerly at Netflix + Scribd Fireside Chat with Bangaly Kaba, VP of Growth at Instacart ------ Tuesday, July 30, 2019 • 6:00pm – 9:00pm Thumbtack HQ, 1355 Market Street, San Francisco, CA Day 2: Experimenting with Data + A/B Testing On Day 2 of the Growth Design Series, we’ll explore how to use data to inform design decisions. We’ll cover areas like qualitative and quantitative research, how to carry ideas into multiple rounds of iterations, and define and execute A/B tests. “A/B Testing and Designing for a Global Audience” Derek Collins, Product Designer, Growth at Netflix "Growth Strategies to Design Successful Products" Paolo Ertreo, Product Designer, Growth at Dropbox + a panel featuring designers at Thumbtack ------ Wednesday, July 31, 2019 • 6:00pm – 9:00pm Venue: LinkedIn HQ, 222 Second Street, San Francisco, CA Day 3: User Engagement, Metrics, and Scaling Quality "Growth Lessons to Accelerate your Design Career" Elina Lin, Product Designer, Growth at LinkedIn Panel: "How LinkedIn's Growth team Evaluates Key Metrics" Liz Li, Director of Product Management Elina Lin, Product Designer, Growth, LinkedIn “How to Measure Growth” Robbie Allan, Product Manager, Intercom “Designing with Data” RAN LIU, Senior UX Designer, Amplitude ------ Thursday, August 1, 2019 • 6:00pm – 9:00pm Day 4: User Activation + Onboarding + Notifications Venue: Adobe HQ, 601 Townsend, San Francisco, CA On Day 4, we'll explore how to onboard new customers, show them around your product, educate them on new features, create meaningful notifications, and build habits. "The Challenges of Optimizing your Onboarding Flow" Chris Gallello, Senior Product Manager at Strava “Product Activation Strategies that Work” Dustin Nguyen, Group Product Manager, Growth at Adobe "Building an Effective User Onboarding Flow for Adobe XD" Raghu Thricovil, Group Product Manager, Growth at Adobe + a panel with Adobe's Growth design team ------ Get tickets at https://cascadesf.com

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  • GDS Day 1: A Primer on Growth Design at Instacart

    This event is part of a 4-day mini-conference called "The Growth Design Series". You can purchase individual tickets or a 4-day pass at cascadesf.com ------- Important: RSVPing to meetup alone does not equal a ticket. You must purchase a ticket through Eventbrite to attend this event. Tickets are on sale at https://cascadesf.com. ------- We’ll kick off The Growth Design Series with an overview of what growth design is, how to hire a growth designer, skills you need, opportunities, and how great design and an open mindset impacts the success of a company. “Practicing Growth Design” Lex Roman, Product Designer, Growth, at The Black Tux Lex Roman is an advocate for growth designers based out of Los Angeles, CA. She organizes communities for growth design, gives talks, and has worked as a Digital Product Designer for Growth for the last five years. In this presentation, Lex will explain what growth design is, why it matters, and how it differs from core product design. ‍ You’ll also learn: • How to make a case for your work with analytics • The step-by-step process to practice growth design • How businesses can benefit from growth design • Resources to expand your knowledge and skills "Leading Design for Growth" with Chetana Deorah, Product Design Director, Growth, Formerly at Netflix and Scribd Chetana Deorah is a seasoned leader and builder of high performing product design teams. Her deep expertise is in consumer products and innovation for emerging markets. Most recently as Design Director at Netflix, she led product design for global acquisition & growth. In her presentation, she will provide a primer on leading design for Growth as it relates to product, people & process. You will also learn: • What designing for Growth is • The core essence of Growth UX • Why there's an emerging focus on Growth Experience Design • How to hire product designers for Growth UX • What makes a successful Growth team? Fireside Chat with Bangaly Kaba, VP of Growth at Instacart Bangaly Kaba oversees growth initiatives for Instacart, to build experiences that drive customer acquisition, retention and long-term engagement. In this fireside chat, we'll talk 1:1 with Bangaly to learn how he structured the growth team at Instacart and makes strategic product decisions at the top level.

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  • Call for Speakers: UXNight: Onboarding + Activations

    Crossroads Cafe

    Monday, June 10 & Tuesday, June[masked]pm at Crossroads Cafe We are looking for designers who want to present at our upcoming UXNight: Onboarding and User Activations in mid-July. This UXNight explores how to engage an audience and onboard them with in-app tutorials and notifications. Do you have experience with mapping out customer journeys for optimal notification settings? Or perhaps you wrote effective messaging to lure in new users? Have you figured out how to educate users on new features without them leaving the interface? Whether you work in Product Design, Marketing or Product Management, we'd love to talk with you. Join us for a casual meetup at Crossroads Cafe. We'll be listening to pitches, meeting with you 1:1, and talking with you about ideas for the program. If you can't make it next Monday or Tuesday, but you're interested in giving a talk, send Andi an email at [masked]. ----- PS: Want to give a talk for the first time? Andi will help you organize your information to tell a captivating story and guide you throughout the process.

  • UX Mentor Night: Spring 2019

    Rodan + Fields

    ✨ UX Designers, Product Designers, Product Managers, Branding Designers, Researchers✨ -------- IMPORTANT: You must purchase a ticket to attend this event. Get tickets at https://uxmentor-monday.eventbrite.com RSVPing on Meetup alone does not equal a ticket. -------- Let's start the week off with Mentor Monday! Get inspired and join us! Our mentors include Product Designers and Product Managers from AngelList, LinkedIn, Uber, Dropbox, Rodan + Fields, Postmates, and more. Connect with designers in the community, get product design feedback, share ideas, and collaborate. • Get 1-1 feedback from design experts in 20-minute sessions • Sign up to get design advice and strategic career advice • Catered and hosted by Rodan + Fields • This event is anyone who works at the intersection of design and technology Past Mentors Include: (We will update the official lineup as we get closer) Ran Liu, Senior UX Designer at Amplitude Adam Ruf, Product Designer at AngelList Kai Gradert, Designer at AngelList / Product Hunt Colin Toomey, Sr. Product Design Consultant Carola PC, Product Designer at Dropbox Angela Don, Product Designer at Eventbrite Alastair Warren, Senior Product Designer at Forward Marek Szeszycki-Truesdell, Principal UX Designer at Gap Inc Laura Mattis, Product Design Manager at Grove Collaborative Tyler Wilson, Senior UX Designer at Helios Interactive Dan Shilov, Senior Product Designer at Instacart Elina Lin, Senior UX Designer at LinkedIn Christine Bower, Instructional Designer at LinkedIn Johnatan Uribe, Product Designer at Okta Paolo Ertreo, Senior Product Designer at Paolo Ertreo Lukasz Lysakowski, Design Director at Peek Marc B.D. Greenberg Product & UX Lead at Postmates David Holl, Founder & CEO and Design Sprints at Postobject Phil Ohme, Senior UX Manager at Rodan + Fields Nicole Wang, Product Designer/Art Director at Self Constance Smith, Senior Product Designer at SoFi Olga Vladimirovna, Product Designer and VR Designer at Stealth Asher Blumberg, Senior Product Designer at TaskRabbit Nisa Andrews, Product Designer II at Uber Joey Isaacson, Product Designer at Uber Trisha Suri, Product Designer at Uber Ryan Cunningham, Product Operations Manager at Uber Elevate Kritika Kushwaha, Product Designer at Uber Eats Alexander Saul Goldman UX Researcher, Design Strategist, VR Prototyper at Wells Fargo and AG Foresight Strategy Maggie Armstrong, Product Designer at WW (formerly Weight Watchers) Register at: https://uxmentor-monday.eventbrite.com

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