Mind the Gap: Bridging Marketing, SDR, and Sales

Gaps between Marketing, SDRs & Sales create friction. But the right methods can bridge the gaps to transform business results. Let’s explore!

What’s on the Agenda?

• 6:00 pm - Food, fun, and photo booth
• Get your new LinkedIn profile pic!
• 6:40 pm - Breaking the Wall! Closing the Gap Between Marketing, SDRs, and Sales with the ABX Methodology
• 7:00 pm - Panel Discussion - Stop the Drop! How to Prevent Handoff Friction Between Marketing, SDRs, and Sales
• 7:40 pm - Panel Discussion - Lean & Mean Revenue Machine: Driving Growth Without Breaking the Bank

Can't wait to see you there!
Cato Networks office, TLV, Menachem Begin 121, 44th flr

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Breaking the Wall! Closing the Gap Between Marketing, SDRs, and Sales with the ABX methodology

Join Or Moshkovitz, an experienced ABX and revenue growth professional, as he shares the five essential steps to becoming a revenue team with sales for ABX. Learn how to gain senior management buy-in, break down traditional sales and marketing silos, identify target accounts, execute effective account-based marketing strategies, and measure success. Perfect for sales, SDRs, and marketing professionals, this session provides valuable insights and actionable strategies for succeeding in the ABX landscape.

Or Moshkovitz, Global ABX Lead at AppsFlyer

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Stop the Drop! How to Prevent Handoff Friction Between Marketing, SDRs, and Sales

“Please send me fewer leads.” “Please don’t qualify any additional opportunities this week.” Said no one, ever. And yet, it sometimes seems like SDR teams, sales, and marketing have opposing interests.

This session will explore the roots of this triangular friction, determine what needs to be done so acquisition teams work better together, and attempt to provide a recipe for preventing the dropping of customers between funnel stages.

Based on the participants’ experience at top tech companies and the strategies they employ at Cato Networks, they will discuss the dos, the don’ts, and their own special techniques to prevent handoff friction and create smoother transitions in the acquisition pipeline.

Idan Hershkovich VP of Marketing at Cato Networks
Carmella Kettner, VP of Sales Development at Cato Networks
Alon Alter CBO at Cato Networks
Panel Moderator: Liron Kaplan, Revenue Growth Consultant & Sales Trainer

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Lean & Mean Revenue Machine: Driving Growth Without Breaking the Bank

Join us for a dynamic and insightful interview on the essential topics of ABM, RevOps, and cross-departmental alignment. In this session, we'll delve into the common misconceptions and pitfalls that companies encounter when implementing ABM and RevOps strategies and offer practical solutions for effectively aligning marketing, SDR, sales, and operations departments to achieve optimal results.
We will also share valuable insights on how B2B companies can incorporate intent signals into sales processes, without investing in costly technologies.

Idan Carmeli, Managing Partner at Envy
Daniel Slavin, Director of Growth Marketing at Komodor
Yifat Danieli, Head of Marketing Ops at AppsFlyer