Strategic Research – Based Approaches To LinkedIn with Lynne Williams

Did you know …

• LinkedIn has over 610 million users (as of 4/2019) worldwide and welcomes a new member every two seconds?
• The best time for thought leadership postings on LinkedIn to create engagement is Tuesdays between 10-11 a.m. and the best times for shares is 10 a.m., 1 p.m., and 2 p.m.?
• 94% of recruiters are using LinkedIn to find job candidates and they spend an average of 6 seconds looking at either a resume or a LinkedIn profile?

With statistics like these, how can you define your value proposition, optimize your LinkedIn profile, and leverage your competitive edge for career transition or career management?

This informative workshop will delve into a research-based philosophy and strategies to create a LinkedIn profile that is geared towards viewers with average attention spans of about 7 seconds.

You’ll get insights into the role of cognitive neuroscience and how the evolution of the “digital brain” is central to what and how people skim online content.

You’ll discover tips, tricks, and best practices to more strategically format your LinkedIn profile, optimize your use of keywords, and differentiate your personal brand.

By attending this session, you’ll learn:

• Where in your profile to effectively incorporate keywords, including those from new job descriptions
• How to clearly brand yourself
• How to develop your “secret sauce” to stand out
• How to strategically format and streamline your profile
• When, where, and why you need to engage in thought leadership

About The Presenter: Lynne M. Williams, BS, MA, ABD is the Executive Director of the Philadelphia Area Great Careers Group, an all-volunteer 501(c)3 nonprofit organization that provides education, resources, support services, and networking connections to individuals for career transition and career management, including veterans.

She is also the owner of Around the Clock Executive Helper, a writer of resumes and LinkedIn profiles. Lynne presents unique research-based workshops on LinkedIn, resumes, the Applicant Tracking System, the Art of Networking In Person & Online, and other career transition, social media, and technology topics.

She has done extensive doctoral research on social media applications and is a contributing author to Find Your Fit: A Practical Guide to Landing the Job You Love.

About The Group: The goal of the Career Networking Group in Montgomery County is to provide a supportive environment where members can obtain ideas, direction, and support and learn skills to improve their job search and career. Come and network with other individuals who are likewise in transition to share best practices about job hunting.

EVENT INFORMATION:

LOCATION: William Jeanes Memorial Library - 4051 Joshua Road; Lafayette Hills, PA 19444
FACILLITATOR: George E. Schonewolf, Founder / Organizer / Speaker / Event Host / Career Coach
INVESTMENT: FREE to all in transition/ unemployed.
REGISTER: https://www.meetup.com/Career-Networking-Group-in-Montgomery-County-Meetup/events/dwqfsqyzhbgc/
QUESTIONS: Call George at (215) 264-9153 or e-mail george@careerdirectionspa.com