Presentation: "Better product definition with Lean UX and Design Thinking"

Rescheduled event from March 14, 2013:

Jeff Gothelf, Managing Director at Neo and author ofLean UX: Applying Lean Principles to Improve User Experience (http://www.amazon.com/Lean-UX-Applying-Principles-Experience/dp/1449311652/ref=sr_1_1?ie=UTF8&qid=1360868565&sr=8-1&keywords=lean+ux), will be presenting on "Better product definition with Lean UX and Design Thinking"

Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill.

In this session Jeff will provide an overview of how to apply the ideas behind Lean UX and Design Thinking to project definition and planning.
Using a series of case studies from large companies such as Paypal, TheLadders and Sesame Street as well as a few select startups, Jeff will cover:

• how recognizing your assumptions increases the speed of finding the right solutions
• why cross-functional, collaborative teams bring better products to market faster
• why managing towards outcomes generates better solutions
• how a Lean UX approach, coupled with Design Thinking, brings out the entire team's creative insights"

Also, Jeff is offering an exclusive discount to members of the Software Product Management group for 10% off his Lean Day UX event on March 1st, 2013. Use Promo Code for: SPMG13.http://www.leandayux.com/

More about Jeff:Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O'Reilly book (2013), Lean UX: Applying lean principles to improve user experience. He is a highly sought-after international speaker having presented at EuroIA, SXSW, IA Summit, the Agile conference and Startup Lessons Learned. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, and AOL while maintaining a strong advisory and mentorship presence in the startup communities of New York City and Silicon Valley. He launched Proof, a product design and innovation studio that combines lean processes with strategy, design and technology in early 2012. Proof was acquired by Neo later that year.

Food & Drinks to be provided by our friends at MediaMath

Note about fee: The cost of this event will go towards covering Meetup fees as well as out-of-pocket expenses for past and future free events.