What we’re about
With a focus on design thinking, user experience, and the overarching human experience, we want to build a community within the Central NJ area that raises awareness of design; promotes relevant design-related actions, initiatives and efforts; and provides networking for all practitioners and interested parties of various design disciplines.
Upcoming events (1)
See all- WIA Cafe: Click, Chat, Comply: How Bots Are Guiding Users Through a Government WLink visible for attendees
World Information Architecture Association (WIAA) is hosting this event, and the Rutgers MBS program is supporting it.
The speaker for this interactive event is Angie Born, a seasoned expert with over 20 years of experience in user research and UX design. Angie began her career in usability consulting, later expanding into service design. Her professional journey includes roles at a large bank, a small B2B software company, and currently, she is back in agency work at Liip, where she focuses on web applications and large-scale websites.
In this talk, Angie will explore the evolving landscape of digital government services. As public services increasingly move online, the need for intuitive and user-friendly access points becomes more critical. Enter the government chatbot—a conversational interface designed to streamline access to information, answer public queries, and guide users through complex bureaucratic systems.
Linkedin: https://www.linkedin.com/in/angieborn/
You can find more information about the event here - https://lu.ma/urav3vfr
Please join our W IA café for a wonderful session on designing better products.
Registration and Date/Time:
https://lu.ma/urav3vfr
