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Charles Harper and John Rhodes share valuable insights on AI's role in marketing and the importance of continuous testing in business. They discuss two AI approaches—rules-based systems and neural networks—and highlight strategies for attracting traffic, including "build, buy, or borrow" methods. John emphasizes the significance of understanding your audience and product value, particularly in the context of Kindle publishing on Amazon. He advocates for rapid publishing and using AI tools for efficiency, while also stressing the need for proactive lead generation and reader engagement. The conversation encourages a mindset of experimentation and resilience in the publishing journey.

See the replay by being part of AIM at [http://theplrshow.com/aim](http://theplrshowcom/aim)

Building an Online Business
E-Business Owners
Innovative Internet Marketing Strategies
Internet Marketing
Online Marketing

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