CFIC Volunteer Academy: Getting People to Your Events (Week 3)
Details
CFIC Volunteer Academy: Getting People to Your Events
Week 3 — WHAT: Turning Attention into Action
You've found the right audience. You've figured out where to reach them.
Now comes the critical question:
What do you say that will make someone stop, pay attention—and want to attend?
In this practical 30-minute session, we'll look at how to turn an ordinary event announcement into a message that creates genuine interest and gives people a reason to act.
You don't have to be an event organizer—or a marketing expert—to benefit. This session is for anyone who writes, posts or shares CFIC event announcements, helps other volunteers promote events, or simply wants to become a more effective communicator.
In just 30 minutes, you'll learn how to:
- Write titles and opening lines that attract attention without resorting to clickbait.
- Explain why someone should give up their time to attend.
- Use clear, accessible language that creates interest and curiosity.
- Adapt your message for different audiences and platforms.
- Create a strong call to action that turns interest into registrations and RSVPs.
We'll use a simple formula you can apply almost anywhere:
HOOK → VALUE → PROOF → DETAILS → ACTION
Get their attention. Show them why they should care. Give them a reason to believe the event is worthwhile. Make the details obvious. Then tell them exactly what to do next.
Event Details
📅 Date: Friday, October 23, 2026
🕒 Time: 4:00 PM PT (7:00 PM ET)
⏱️ Length: 30 minutes
💻 Location: Zoom (Online)
🎟️ Cost: Free
👥 Who can attend: Everyone
Don't just announce an event. Give people a reason to come.
Register free → Link in bio / https://centreforinquiry.ca/cfic-volunteer-academy-zoom-registration/