[Presentation] Combining Behavioral Science and User Experience
Details
Combining behavioral science and user experience design is a complex and rapidly-evolving field that is becoming increasingly important in creating effective, engaging, and ethical designs. This presentation will explore the key principles of behavioral science that can inform user experiences. We'll discuss how choice architecture, feedback loops, behavioral nudges, user research, and ethical considerations can all be leveraged to create impactful and user-friendly experiences that motivate behavior change.
Key takeaways:
- People are not always rational and their decisions are influenced by a wide range of factors
- Choice architecture can be used to encourage or discourage certain choices
- Feedback loops can motivate behavior change
- Behavioral nudges can be used to encourage behavior change
- User research and ethical considerations are essential components of effective design.
About the Speaker:
Bermon has more than 25 years of product strategy, design, and development experience and has consulted in various industries, including aerospace, automotive, financial services, government, manufacturing, publishing, and retail.
At Slalom, Bermon leads initiatives to help organizations go from “innovation theater” to a disciplined, well-orchestrated, and practical approach to innovation so they can quickly discover where the right opportunities to innovate exist, create viable solutions, and generate substantial value. Previous to Slalom, Bermon worked at a global consultancy where he built and operated one of their largest innovation centers.