Designing Personalized Digital Experiences

Today’s users expect their digital experiences to feel like they were made just for them. In this session, we'll show how UX designers can work alongside modern tools like Contentful (a modern digital experience platform) to shape content and design in smarter ways.

Platforms like Contentful, help teams move faster, test ideas more easily, and deliver better experiences across different audiences. Instead of starting from scratch for every version of a page, you'll learn how to design flexible building blocks that adapt to each user.

We’ll also share real-world examples and tips to help you avoid common challenges like inconsistent messaging or experiences that don’t connect with your audience.

What You’ll Learn

1. How Personalization Works
   See how modern websites show different content to different people based on their interests or behavior.
2. Using Contentful for Flexible Content
   Learn how structured content helps designers and developers work better together and reuse content across pages.
3. Designing for Real-Time Personalization
   Explore how personalization lets you show the right message to the right user, without changing your whole design.
4. Creating Adaptable Page Layouts
   Discover how to build design systems that support fast changes and updates, so you can test and learn quickly.
5. Solving Real-World UX Problems
   Get tips on fixing common issues like generic user journeys or designs that don’t respond to user needs.

About the Presenter
Bermon is a results-driven executive focusing on driving large-scale digital transformations and delivering exceptional user experiences. With over 25 years of experience across various sectors, including automotive, energy, financial services, healthcare, life sciences, and retail, he has harnessed design and technology to help organizations thrive in an ever-evolving business landscape.

At Slalom, Bermon leads efforts to transition organizations from dated monoliths to composable ecosystems. He also heads cross-functional teams that design digital products and services to help enterprises innovate, remain relevant, and meet consumer demand. Bermon possesses a unique blend of business acumen, creative thinking, and technical expertise, allowing him to seamlessly bridge the gaps between strategy, design, and technology.