Checkmate & Connect - Casablanca's Startup Community
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You’re moving fast. Opportunities are there.
But can your sales system actually execute and deliver—consistently?
On Wednesday, May 6, we’re hosting Charaf El Bellai, co-founder of Aress, on turning opportunity into real, measurable revenue—without slowing down.
The idea is simple:
Sales shouldn’t be a gamble. It should be a performance engine.
Charaf didn’t start in business. He started in sports—until injuries forced him to pivot.
From managing a professional golfer to leading sales across multiple regions, one belief stayed constant:
performance isn’t potential—it’s something you build and measure.
That’s what led to Aress—
a model where results come first, and sales becomes execution, not risk.
During this session, we’ll explore:
✨ Why execution breaks with traditional hiring
✨ How to access sales capacity without long-term risk
✨ What a performance-driven sales engine looks like
✨ How to turn pipeline into closed revenue
This session is part of the PAWN Program – Phase NEXT, focused on execution and real outcomes.
🗓️ Date: Wednesday, May 6
📍 Location: Commons Zerktouni, Casablanca
🕕 Schedule:
6:00 PM – 7:00 PM: Chess & Chill ♟️
7:00 PM – 8:30 PM: Charaf’s Talk & Community Conversation