Checkmate & Connect - Casablanca's Startup Community
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### From the Farm to Your Plate: Understanding & Redesigning Supply Chains
Every product has a journey before it reaches the customer. Behind that journey are farmers, suppliers, transport, storage, distributors, and retailers—all working together in a system where every decision impacts cost, quality, and efficiency.
In this session, Kawtar Ait El Haj, Founder & Managing Director of PanAfrican Advisory, will share how businesses can better understand supply chains, identify where value is lost, and design systems that are more resilient and efficient.
Together, we'll explore:
- the fundamentals of supply chain and value chain thinking
- how to map a product's journey from producer to customer
- where inefficiencies and losses usually occur
- how technology can improve visibility, coordination, and performance
Whether you're building a startup, working in operations, interested in agriculture, or simply curious about how products move through the economy, this session will give you practical frameworks you can apply to real-world challenges.