Data and the Science of Motivation

Motivation is even more critical now than ever. Let’s explore with Prof. Fishbach how data enables the science of motivation.

Motivating ourselves and others is challenging during these uncertain times. Prof. Fishbach presents what new data in motivation science has taught us about how to achieve our goals. She describes research on how to set a goal, monitor progress towards a goal, address multiple goals and leverage social support.

Prof. Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business. She is the past president of the Society for the Study of Motivation and the International Social Cognition Network. She is an expert on motivation and decision making. Dr. Fishbach’s groundbreaking research on human motivation has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award.

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