Building a Business Case for Content Strategy Initiatives

Do you think it’s obvious that investing in content strategy/content management now will save your company money in the long run? Are you frustrated when Management doesn’t instantly agree?

Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote.

Join your fellow MeetUp and Chicago STC (http://www.stc-chicago.com/) members on July 16 as Jack Molisani shares case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.

Razorfish will be our host for this evening. Networking at 5:30, presentation begins at 6:15.

About the Speaker

Jack Molisani is the president of ProSpring Technical Staffing, an employment agency specializing in content specialists: http://prospringstaffing.com

Jack is also the Executive Director of The LavaCon Conference on Content Strategy and User Experience http://lavacon.org

Note: Jack has donated a free entrance to LavaCon as a door prize, so bring your business card for the drawing!