How Healthcare Organizations Pivoted on Digital Strategy During COVID-19

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Most healthcare organizations have had to completely scrap their 2020 digital marketing plans. Planning seems daunting when we don't know when normal will come back or what it'll look like. This virtual meetup highlights how four veteran content strategists and digital marketing experts from different healthcare organizations have pivoted their digital strategies to engage their audiences.

OUR ROCKSTAR PANEL:
• Brande Martin — Director of Digital Publishing for the American Medical Association
• Lisa Spengler — Assistant Director of Digital Strategy for the University of Chicago Medicine
• Kimberly Arakelian — Director of Digital Content & Creative for the Alzheimer's Association
• Stephanie Heying Bach — Director of UX at Medullan

WHAT WE'LL COVER:
Goals before and after COVID-19
Tools and processes that helped them pivot
Insight on the role content strategy plays during a crisis
What should be expected as the pandemic subsides