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This presentation is geared towards startup entrepreneurs and provides an introduction to venture capital, how to structure a deal, and how to approach investors. Michael Barbara gave a presentation for us last year, and it was amazing! So much helpful encouragement and lots of practical tips. If you are an entrepreneur thinking about seeking funding, this is the program for you! Topics covered will include: • Determining whether you’re investor ready • Equity vs Non Dilutive Funding

• Whether or Not to Raise • Angels and VCs • How VC Firms work: Structure, Funding Rounds, Exits • How VCs Choose Investments • Pitching to Investors • Sales & Persuasion Psychology • How the Investor Wants to be Pitched • Equity 101: Multiple Funding Rounds and Dilution • Valuation • Term Sheet - Structure and Key Terms • What Not to Do

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Presenter:
Michael Barbera is a Fortune 50 consumer psychologist and strategy consultant, angel investor and award-winning business strategist. He is a business psychologist who is involved in both practical and academic endeavors. His areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management, and marketing and long-term business strategies. Michael is currently employed as the CEO of Barbera Solutions. His clients can be found on the Fortune 50 list, ABC’s Shark Tank and Bravo’s Million Dollar Listing. In 2015, the White House recognized Michael for his contributions to entrepreneurship. This work includes development and validation of consumer emotions, consumer behavior, product placement, consumer interaction and business growth strategies. Michael is a member of the APA, SIOP, SJDM and the National Speakers Association, and is working on his PhD in Business Psychology. He has a BS in Business Administration and two MBAs: entrepreneurship and executive management.

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