Applying machine learning to the Shopify customer data.

This week Michael Cornelison, president of Precision Point Solutions, will go over the different types of customer data, what data should you collect, how to collect additional data.

We'll combine this data to review the different stages of the customer life cycle. Discuss the different type of predictive analytics and machine learning techniques that can be applied to increase conversation.

• About Michael

Michael is an innovative, strategic leader with a proven track record of understanding, building and deploying enterprise business solutions; Devised and executed customer insights, strategic roadmaps, architectures and information delivery for Enterprise Predictive Analytics, BI and marketing solutions for a wide verity of industries.

• About Precision Point Solutions

Founded in 2012, PPS has designed and deployed a large number of successful and innovative solutions for some of Chicago’s biggest and best known companies.

• What we'll do

Every month we will host an ecommerce expert, to share their expertise and provide tactical information that you can apply to grow your store. Connect with other ecommerce business owners to get advice on the best way to grow your online store, ask questions, and share successes.

• What to bring

Please bring a thirst for knowledge, a humble attitude, a pen and a notebook. If you would like to bring a sample product, that would be cool too!

• Important to know