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This presentation will book-end the presentation that Joe gave last year where he described the steps involved to position an app for acquisition. This presentation will rewind the timeline back to the point where the app was initially developed describing the process of coming up with the idea, the prototyping steps and other behind the scene machinations with the development team.

Joseph Martin has worked in the creative industry for 17 years gaining experience in design, marketing, and leadership. As a seasoned entrepreneur, he is passionate about building real-world communities and improving corporate culture. He is an active voice in Chicago through Google Startup Weekend events and mentoring students through DePaul University's entrepreneurship program. He has worked on projects for McDonald’s, Microsoft, and Anheuser-Busch among other corporations and small businesses. His ideas on experience design have been featured in the Observer, Website Magazine, and paved the way for speaking opportunities locally and internationally.

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