Lean Startup in the Enterprise: Lessons from UnitedHealth Group

Can the lessons of lean startup be applied at a $100 Billion company in a highly regulated industry? Last year, UnitedHealth Group's Innovation and R&D Group embarked on a journey with Pathfinder Software (http://pathfindersoftware.com) to find out.

Most efforts to boost innovation in the enterprise focus on generating or capturing new ideas. Yet for most companies, this is not where the problem lies. Instead the problem lies in determining which of those ideas can be successfully scaled into profitable new lines of business. Most companies place big bets on the wrong ideas for the wrong reasons. As a consequence, 9 out of 10 new products fail.

UnitedHealth Group is one of the enterprises that is pioneering the use of lean startup techniques to make better investment decisions and reduce the risks of new product failure. Through this work, a new model has started to emerge that promises to turbocharge enterprise innovation efforts to generate explosive growth.

Join UnitedHealth Group's Kunjorn Chambundabongse and Pathfinder's Todd Wyder as they share lessons learned in applying the lean startup approach to a large innovation portfolio.

They'll discuss:

How a lean innovation approach provides a more efficient way to determine which ideas merit further development and to rapidly bring the right ones to product/market fit. How business model analysis, rapid cycles of hypothesis testing using minimal experiments and feedback from real customers can help you decide when to pivot, when to persevere, and when to allocate your innovation budget to other ideas. How to manage an innovation portfolio to maximize returns The biggest challenges they faced and how they attacked them Changing Culture and Mindset What's Next. Early bird tickets: $10 until 5pm on Friday, October 11th

Regular price tickets: $15 through October 14th

After October 14th admission will be $20 per person

Agenda

6:00 PM to 6:50 PM - Networking over Pizza and Beer

6:50 PM to 7:00 PM - Announcements

7:00 PM to 8:00 PM - Speaker and Q&A

You can also RSVP at:

https://unitedhealthgroup.eventbrite.com (https://unitedhealthgroup.eventbrite.com/)