WeChat Strategy for SMEs and Professionals, with Amirsan Roberto and Andrea Liu

On Tuesday June 23rd the Shanghai Forum is pleased to welcome Amirsan Roberto of Roberto&Co, and Andrea Liu of LOHAUS, to talk about the wonders of using WeChat for SMEs and professionals.

Amir and Andrea will present WeChat's usefulness as a marketing tool for SMEs, and give an introduction to some of the latest features, plus a live demonstration of the WeChat administration panel so you can see how all the magic happens.

More details about the talk:

The greatest practical challenge of WeChat is getting a grip on how to make it work best for your business. This presentation will help you keep up with what’s current with WeChat practices, features, benefits, and the new digital order of doing business in China.

What you will learn:

• Thought-provoking insights and statistics about WeChat and recent news

• Top 10 Mistakes that SMEs make in 10 different industries

• Global brands and how they use WeChat to gain millions of impressions

• Why we believe that anyone can sell anything in WeChat.

Who should attend:

• Those who are about to start a WeChat marketing strategy for their own business but don't know how,

• Those who would like to have a better understanding of how to use WeChat for Start Ups and Business,

• Those who would like to sell and integrate variety of services simultaneously on WeChat platform, no matter the industry since WeChat's features allow any company to benefit from it if the strategy is correct.

Please note:

This event will be conducted in a mix of English and Chinese. At present the WeChat administration panel is only available in Chinese onscreen, so some English narration will be provided.

Due to expected high attendance, we are going to host at Hero Center in downtown Shanghai. Please make note of this location and don't go to LOHAUS or Book Room by mistake. Directions to the venue are at the bottom of the listing.

Agenda:

6:30 - Doors open

7:00 - Networking, appetizers and pre-event activities

7:30 - Presentation by Amirsan Roberto

8:15 - Demonstration of WeChat Administration by Andrea Liu

8:40 - Combined Q&A

9:00 - Event conclusion and closing announcements

9:10 - Networking

9:30 - Venue close

Date:

June 23 (Tuesday)

Venue:

Hero Center (Building3, #28 Yuyuan Road, near Jing'an Temple Station)

Charge:

100 RMB per person, including coffee/tea, appetizers and desserts, as well as beer from Westwood Ales, an entire keg of their premium Yellow Fever pale ale, all you can drink until the keg runs out so get there early to enjoy a cool one.

http://photos1.meetupstatic.com/photos/event/b/8/f/600_437162959.jpeg

About our Event Partners

Westwood Ales

http://photos4.meetupstatic.com/photos/event/b/9/3/600_437162963.jpeg

The Westwood Story

In 2013 the Westwood Brothers sought to bring the tastes of their favourite pubs and brews to Shanghai. Combining traditional brewing practices and imported ingredients with local flavors, we have innovated British craft ale.

Yellow Fever is our flagship ale that has a “fine body, excellent head.” This is what embodies what Westwood Ales is all about. A traditional flavour with a bit of ale-ish folly in the lingering notes.

2013年，韦斯特伍德兄弟试图将他们最爱的小酒馆及其啤酒带到上海。他们结合传统酿酒技术和具有当地风味的进口原料，对源自英国工艺的啤酒进行着不断的创新。

Yellow Fever 是我们的主打啤酒，它能够淋漓尽致地展现韦斯特伍德啤酒的所，笼统地说就是一种结合了逐渐消失的麦芽酒的传统风味

For more information about Westwood Ales, contact them via David Westwood's WeChat: west_of_the_wood

About the Speakers:

Amirsan Roberto

http://photos3.meetupstatic.com/photos/event/9/2/5/3/600_438157459.jpeg

Amirsan Roberto is real life challenger and never takes no for an answer, he has five years of extensive experience in coaching, experienced in various fields of marketing, PR, Grant writing, fundraising and speech giving. Having read 2 books (Think and Grow rich/Rich Dad and Poor Dad) that changed his total understanding and paradigm of his thinking about entrepreneurship, he studied applied psychology and international Business that became combination of Understanding human Nature and New Ideas that shape Global trends in Business. Amirsan started 2 different ventures and 1 collaborative project in United States in 1 year in Shanghai. Just in one Year he was able to learn detailed info and application of WeChat with his team and transformed entire business into Russia, US and South America…Today he is CEO at Roberto&Co. "A Community of Passionate and Motivated Entrepreneurs.

To learn more about Roberto&Co:

Official website (http://www.robertoandco.com)

Follow Roberto&Co on WeChat Official ID: robertoandco

Andrea Liu

http://photos3.meetupstatic.com/photos/event/9/5/1/1/600_438158161.jpeg

Andrea Liu is the co-founder of LOHAUS, a Shanghai-based social enterprise, that has built one of the strongest WeChat platforms in its industry. She leads the operations of LOHAUS and has overseen its growth to thousands of users and using all the latest features including smart beacon geolocation, in-app payments, and more.

In fact, you can prepay for this event by LOHAUS Official WeChat store, and get a 10 RMB discount if you have set up WeChat wallet on your phone. Please add the official WeChat ID: LOHAUS 乐豪斯 and look for the event listing, go to the bottom of its page, and look for the "阅读原文"link. Click it and you will be sent to the LOHAUS WeChat Shop page where you can buy the ticket online. Note: International editions of WeChat may have difficulty using this feature unless you have installed Chinese bank card payment wallet functionality.

Add the LOHAUS WeChat to receive automatic invitations to Shanghai Forum meetups:

http://photos2.meetupstatic.com/photos/event/a/1/c/4/600_396581412.jpeg

Is it okay to arrive late or early?

RSVP sign-in begins at 6:30 p.m. and coffee and tea are served before 7 p.m. We usually start at 7:30 and the meetup has been scheduled at that time to allow people to finish work and get to the venue, which is in central Shanghai. Based on RSVPs, we will start officially when all of the attendees have arrived or punctually at 7:30, whichever is earlier. Please try to get there before 7:30 p.m. for networking and to reserve a seat. Once full the venue will not allow additional attendees, no matter the time. The organizer will be there from 6:30.

How to get there?

Hero Center is part of the People Squared (http://www.people-squared.com) family of coworking spaces around Shanghai.

Hero Center (创客中心) is at Building 3, 28 YuYuan East Rd, Jing'an District. In Chinese, the address is 上海市静安区愚园东路28号 It is located on YuYuan Road in-between Tongren Road and Changde Road. You can look for the Exchange SOHO building as a landmark.

Click here for a Baidu Map with instructions in Mandarin (http://map.baidu.com/?newmap=1&shareurl=1&l=19&tn=B_NORMAL_MAP&c=13520527,3640522&cc=sh&i=-1,0&s=walk%26version%3D2.0%26c%3D289%26drag%3D1%26sc%3D289%26ec%3D289%26sy%3D0%26sn%3D1%24%24%24%2413520473.5%2C3640307.5%24%24%E4%B8%8A%E6%B5%B7%E5%B8%82%E9%9D%99%E5%AE%89%E5%8C%BA%E5%BB%B6%E5%AE%89%E8%A5%BF%E8%B7%AF217%E5%8F%B7%24%24%26st%3D0%26en%3D1%24%24%24%2413520441.5%2C3640662.5%24%24%E6%9C%AA%E7%9F%A5%E8%B7%AF%E6%AE%B5%24%2413520441.5%2C3640662.5%24%24%26et%3D1%26de%3D1&sc=0).

Here's an embedded map with a walking route if you are coming from Jing'an Temple Subway Station:

http://photos3.meetupstatic.com/photos/event/3/c/f/2/600_436275602.jpeg

If you are entering by Yuyuan Road, you can take a shortcut by walking through the hall of building 1 by the street, past FamilyMart. Or walk around the slightly longer way.

Transportation:

• Taxi: 28 Yuyuan Road near Changde Road (if coming from south) or Tongren Road (if coming from north) 愚园路28号靠近常德路或靠近铜仁路
• Subway: Jing’an Temple Station Metro line 2 (exit 3), Line 7 (exit 6);
• Bus: Lines 15, 21, 315, 323, 921, 927 – Beijing West Rd/ChangDe Rd

Any questions about the venue? Here's the number for the office, 021-62080656, and try the sales department at Hero Center in case you want to know more: +8613671747009