Digital Marketing Best Practices for eCommerce in China, with Cyril Drouin

As proven by November's 11/11 online shopping bonanza (the biggest eCommerce sales day ever in the history of the world, in case you missed the news; even 007 was there!), China's eCommerce dream is now reality. With shops including TMall, Taobao, JD, Weidian and others becoming the preferred channels to reach Chinese, and even global, consumers, what should your strategy be?

Do you want to know how to succeed in promoting and operating in China's booming online services sector? Find out how on Tuesday December 1st from top Internet consultant and entrepreneur Cyril Drouin in his talk titled, Digital marketing best practices for eCommerce in China.

RSVP today!

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More About This Talk:

This evening we're very excited to launch our new Shanghai Forum co-hosting event format by inviting popular moderator and WeChat expert Amirsan Roberto to set the stage with a brief topic overview and speaker introduction before the keynote of our guest speaker Cyril Drouin, and then Amirsan will moderate the discussion and Q&A during the second half of the event.

In his keynote Cyril will discuss how traffic acquisition on China's eCommerce sites can be challenging and costly. By looking at each traffic acquisition leverage method, he will make sure you understand the different ways to generate the traffic which leads to sales on your store, using real data and case studies from TMallas examples.

What will you learn :

• Main ways of leveraging to generate traffic to your eCommerce store

• How much to expect for advertising costs on China's eCommerce sites and search engines

• Why eCommerce is more than just sales on a shopping website

Following the keynote and a break for networking, Amirsan will sit down with Cyril to get into some of the key topics and ideas, along with your questions and comments. We'll talk about 11/11, the Chinese consumer mindset, and more!

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Register now to enjoy this talk PLUS get free flow wine and a selection of spirits! We're adding some winter-themed mulled wine and hot coffee mixed with Chivas Regal and more, plus some appetizers and sweets to savor the evening with friends.

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Agenda:

6:30 - Doors open for networking

7:30 - Event introduction and welcome

7:35 - Keynote presentation by Cyril Drouin

8:05 - Break for discussion and sharing, enjoying more mulled wine!

8:20 - Moderated discussion and Q&A with Cyril, hosted by Amirsan Roberto

8:50 - Event conclusion, announcements and lucky draw

9:30 - Venue close

Date:

January 12 (Tuesday)

Venue:

Hero Center (Building3, #28 Yuyuan Road, near Jing'an Temple Station)

Charge:

150 RMB per person at the door for FREE FLOW cocktails and other beverages plus coffee/tea, appetizers and desserts.

Discount available!

Save 25 RMB:

• Prepay by WeChat before the event and save 25 RMB, pay only 125 RMB!

See details below in the Frequently Asked Questions how to prepay.

About the Speaker:

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Cyril Drouin is the Chief eCommerce Officer for Greater China at Saatchi & Saatchi. He is based in the Shanghai office, but he travels extensively for business, lectures, and training.

Cyril has lived in China since 1998 and in 2003 founded BysoftChina, an eCommerce and digital agency focusing on the Chinese market. As its CEO and Senior eCommerce Consultant, Cyril, over the more than 10 years since its inception, helped BysoftChina to grow into a leading agency, with clients extending from SMEs to multinationals. Local and international companies came to rely on the eCommerce and digital marketing expertise Cyril used to create their successes in either optimizing or creating their digital & eCommerce presence in China.

So far, over 100 retailers, brands, manufacturers, and small business have benefited from his expertise through the entire lifecycle of an eCommerce project. From its consulting and strategic phases to implementation and monitoring performance. Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to MBA students as well. Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese, so his training programs are attended by trainees from all walks of life in Chinese business.

Contact Cyril on LinkedIn :

https://cn.linkedin.com/in/cyril-drouin-68835729

About the co-host:

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Amirsan Roberto is real life challenger and never takes no for an answer, he has five years of extensive experience in coaching, experienced in various fields of marketing, PR, Grant writing, fundraising and speech giving.His extensive researches in Psychology and History of Global brands that changed his total understanding and paradigm of his thinking about entrepreneurship, he studied applied psychology and international Business that became combination of Understanding human Nature and New Ideas that shape Global trends in Business. Amirsan started 2 different ventures and 1 collaborative project in United States.

Amirsan also acts as digital/strategic consultant for a number of companies in Russia, China and US helping them to enter to chinese market, understand its huge possibilities and pitfalls.

Today he is a Head of PR at TEDxFuxingPark where team organizes transformational events and collects best minds.

Contact Amirsan by WeChat (ID: Amirsan) or LinkedIn:

https://cn.linkedin.com/in/amirsanroberto

Frequently Asked Questions about Shanghai Forum:

How do I pay?

Payment is cash at the door at full price or you can now pay by WeChat before the start of the event and get a 25 RMB discount if you have set up WeChat Wallet on your phone.

Choose from two methods to pay by WeChat:

METHOD 1 (easiest)

Use "Scan QR Code" on your WeChat "+" option and scan (or long press if you are in a WeChat browser session right now) this QR code:

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You will be prompted to Transfer 125 RMB. Enter your security code to authorize the transfer and you are done.

In case the above doesn't work (ex: You see a message saying 'Network Error') or if you would like to confirm or ask a question, try this:

METHOD 2

Add the Shanghai Forum WeChat account (ID: businessevents) or scan the QR code below to connect (or long press if you are reading this inside the WeChat browser application to extract the QR code):

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NEXT, after being confirmed, select Me > Wallet > Transfer > pick Shanghai Forum 'businessevents' account and enter amount '125' yuan (or more if you are confirming for more than one person), then click transfer.

That's it!

Notes for both Methods 1 and 2:

• This payment goes directly to the organizer of the Shanghai Forum's WeChat account (WeChat ID: businessevents) We understand many of you are trying this payment method for the first time so as an optional step if you wish to ask a question to us or verify the transaction, after you add this WeChat account (businessevents) you can text to us directly with any questions, or to let us know you have made the payment. We follow this account regularly but please be patient for us to get back to you after your query.

• If you would like to prepay for additional friends, simply follow the above process of scanning and transferring two or more times for however many friends you are paying for.

• Prepayments are to secure the discount and hold your place. The prepayments are non-refundable but they can be transferred to another person for the event date. Text to the Shanghai Forum's Wehat account 'businessevents' with details if you wish to send somebody in your place.

• In case your WeChat name you made the payment with is different from your Meetup name (or if you are paying for friends etc), please let us know either by text or at the door so we can more easily match you up. If you don't let us know, there may be a short delay while we verify a transaction.

• Prepayments may be closed at any time on the day of the event or if we reach capacity of the venue.

Can I get a fapiao / official receipt?

As Shanghai Forum is a Meetup Community, it cannot issue official fapiao receipts.

We can issue you a standard written receipt (a shouju) at the door after the main check-in has finished (in order to keep a line from forming). Please ask for details.

Is it okay to arrive late or early?

RSVP sign-in begins at 6:30 p.m. and food and beverages are served before 7 p.m. We usually start the presentation at 7:30 and the meetup has been scheduled at this time to allow people to finish work and get to the venue, which is in central Shanghai. Please try to get there before 7:30 p.m. for networking and to reserve a seat. Once full the venue will not allow additional attendees, no matter the time. The organizer will be there from 6:30 and in general we cannot guarantee early admittance.

How to get there?

Hero Center is part of the People Squared (http://www.people-squared.com) family of coworking spaces around Shanghai.

Hero Center (创客中心) is at Building 3, 28 YuYuan East Rd, Jing'an District. In Chinese, the address is 上海市静安区愚园东路28号 It is located on YuYuan Road in-between Tongren Road and Changde Road. You can look for the Exchange SOHO building as a landmark.

Click here for a Baidu Map with instructions in Mandarin (http://map.baidu.com/?newmap=1&shareurl=1&l=19&tn=B_NORMAL_MAP&c=13520527,3640522&cc=sh&i=-1,0&s=walk%26version%3D2.0%26c%3D289%26drag%3D1%26sc%3D289%26ec%3D289%26sy%3D0%26sn%3D1%24%24%24%2413520473.5%2C3640307.5%24%24%E4%B8%8A%E6%B5%B7%E5%B8%82%E9%9D%99%E5%AE%89%E5%8C%BA%E5%BB%B6%E5%AE%89%E8%A5%BF%E8%B7%AF217%E5%8F%B7%24%24%26st%3D0%26en%3D1%24%24%24%2413520441.5%2C3640662.5%24%24%E6%9C%AA%E7%9F%A5%E8%B7%AF%E6%AE%B5%24%2413520441.5%2C3640662.5%24%24%26et%3D1%26de%3D1&sc=0).

Here's an embedded map with a walking route if you are coming from Jing'an Temple Subway Station:

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If you are entering by Yuyuan Road, you can take a shortcut by walking through the hall of building 1 by the street, past FamilyMart. Or walk around the slightly longer way.

Transportation:

• Taxi: 28 Yuyuan Road near Changde Road (if coming from south) or Tongren Road (if coming from north) 愚园路28号靠近常德路或靠近铜仁路
• Subway: Jing’an Temple Station Metro line 2 (exit 3), Line 7 (exit 6);
• Bus: Lines 15, 21, 315, 323, 921, 927 – Beijing West Rd/ChangDe Rd

Any questions about the venue? Here's the number for the office, 021-62080656, and try the sales department at Hero Center in case you want to know more: +8613671747009

About our Partners

If you are interested in social entrepreneurship in China,check out the ongoing competition The Venture, now a hit variety program on China's fastest growing media platform IQIYI:

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Find out more information at this link (http://www.theventure.cn/)(Mandarin).

Other Things to Note

Badges

You will be provided with a name badge. Please use it to identify yourself and meet others, and return it to the reception table at the end of the event for recycling.

Photo/video waiver and recording

For the enjoyment of the event and post-event promotion and recaps, there may be photo, video and audio recording of the event. As the Shanghai Forum is a public event series, by agreeing to attend and entering the venue, you give your consent to these activities and allow the organizer to use the materials as needed.

For your own devices, taking some photos or short video is permitted, and sharing after the event is more than welcome with the exception of off-the-record content, but we don't allow independent professional photography or videography in order to avoid distractions. Please speak to us if you would like to offer your professional photo or video services.

Safety and Security

In order to provide a comfortable and safe environment for all attendees, over-consumption of alcoholic beverages is not permitted. The organizer reserves the right to stop service to any attendee who exceeds a reasonable amount or becomes inebriated.

While every effort is made to provide a safe and secure environment for you to enjoy the event, please take care of your own belongings and do not leave valuable personal items unattended. Neither the organizer nor venue can take responsibility for any lost items.