“NO” 2012 | M/12 | 1h58’ [CL\FR\US] | HFEFAFN II Cinema Screenings

Conversas com Cinema© PROSA

Ciclo
MANUAL DE FUGA DE UMA FALSA NARRATIVA II
[HANDBOOK FOR ESCAPE FROM A FALSE NARRATIVE II Cinema Screenings] (Curadoria de Alexandre Braga)

“NO” 2012 | M/12 | 1h58’ [CL\FR\US]
De Pablo Larraín

Saturday 05/17 at 7:30pm

Um executivo de publicidade cria uma campanha para derrotar Augusto Pinochet no referendo de 1988 no Chile.

An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

(Original sound in Castellano. English Subtitles)

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More info:
https://prosacultural.org/cinema/manualdefugafalsanarrativaii

PROSA Plataforma Cultural presents the second edition of the film series "HANDBOOK FOR ESCAPE FROM A FALSE NARRATIVE". On the eve of the legislative elections, we return with two films that invite critical reflection on the fragility of democracy in the face of mechanisms of narrative manipulation — whether through media or institutional forces.

Democracy is always weakened whenever authoritarian, dictatorial, or autocratic experiments find space to grow. In a world where Trump and Putin shape realities with an iron hand, we should be immersed in a new humanism, one that values freedom, attentive listening, and plurality, with courage and conviction. This cycle is a call toward that path. We should be unanimous in our fight against corruption in all its forms, including those that insinuate themselves vaguely, implicitly, or in seemingly acceptable ways. Any evocation of systems that facilitate or normalize corruption represents an intolerable threat to democratic health.

If Network exposes media manipulation as a spectacle for the masses, NO (Pablo Larraín, 2012) delves into a crucial moment where communication becomes a tool for resistance. In Chile, 1988, a bold and creative advertising campaign sought to defeat Pinochet’s dictatorship through a national referendum. The film shows how imagination, language, and a shared hope can disarm fear and pave the way for change. In times of democratic crisis, NO reminds us that creating new narratives — positive, courageous, and inclusive — is one of the greatest acts of political transformation.
Through the selected films, this cycle proposes a reflection on the role of media, advertising, political discourse, and civil society in building a collective awareness capable of resisting false narratives. Cinema remains a powerful tool for thinking the world. And, in this edition, it reminds us once again that preserving democracy is a daily endeavor — of thought, vigilance, and individual responsibility.

All Cinema PROSA films will be shown on an illuminated pixel (65’’ QLED screen) in a room with a maximum capacity of 24 spectators.

Come and have a glass of wine or a non-alcoholic drink in the cinema room with us!

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