What is Search? And How to Use it to Grow Your Business

Ever wonder how Google connects 8.5 billion daily searches with the right websites? In this foundational video, you'll learn how Google thinks about search and, more importantly, how to make your business easy for Google to understand and recommend.

What You'll Learn:

• How Google processes millions of queries in multiple languages to deliver results in less than a second
• Why making your site "easy to understand" is crucial for Google to match you with potential clients
• The fundamental relationship between Google, searches, and websites
• How to position your business to capture more of those 8.5 billion daily searches
• The simple framework for helping Google understand who you are and what you do

Key Takeaway:
Your job isn't to trick Google - it's to make it crystal clear who you are, what you do, and how you want to be found. When you do this well, Google can match you with the people already searching for what you offer.