Information Research: The Art of the Mess [Hybrid Event]

This is User Experience Professionals Association (UXPA) Cleveland event. The cost is $10 for non-members (free for members).

Please register at https://uxpacleveland.org/event-4491518

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Information Research: The Art of the Mess
[Hybrid In-Person / Remote Event]

Some information ecosystems are built organically, one feature at a time. Others are brought to life in one large push away from anarchy. Regardless of how your system came to be, research is your opportunity to integrate logic and meaning back into how you categorize information in your digital product. In this conversation, learn how to apply a deeper understanding of your users, content, and business context to the next iteration of your information architecture. Our speaker will be joining us in-person for this event!

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Speaker: Nisreen Salka McConkie, Director, UX Research, Rocket Mortgage

Nisreen is the Director of UX Research at Rocket Mortgage. Her practice is founded on deep curiosity and empathy for how people think, behave, and interact in digital environments -- from helping clients to secure mortgage relief during the pandemic, to building a community of mentorship and learning on her team. Her previous speaking engagements include World IA Day Ann Arbor and UXPA Michigan. In her free time, Nisreen enjoys digital photography, experimenting with new recipes, and talking continuously for long periods of time.

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This is a hybrid event -- online via Zoom (link will be sent day before) or in-person at the Independence Branch of the Cuyahoga County Public Library.

Agenda:

• 5:15 - 6:00 p.m., Arrival/Check-in/Networking/Food served (in-person only)
• 6:00 - 6:15 p.m., Introduction and UXPA Updates
• 6:15 - 7:15 p.m., Presentation
• 7:15 - 7:30 p.m., Q&A and Closing

You must register on the UXPA Cleveland website (https://uxpacleveland.org/event-4491518) so we know who's attending in person and can get your food preferences.