SXSW Double Header: Cloud Marketing 101 & API's FTW!
Details
We are doing a special SXSW Event with our friends Claire & Randall from Stormpath, who will be visiting Austin from San Mateo, CA. Come on out for 2 talks on Cloud Marketing 101 and API Design 101. This will be epic!
Cloud Marketing 101: How to Market Your Cloud Product
You pour blood, sweat and tears into your API, open source and weekend projects - let's make sure they get the attention they deserve! We'll go through real-world examples of tactics developers can do to attract attention to their work. Beyond growth hacking and that first post to Hacker News, we'll look at high-value marketing maneuvers that will drive usage, but won't make you feel like a dirty huckster.
To Infinity and Beyond! Scaling Your Stack with Service Oriented Architecture
Abstract: Service Oriented Architecture is a proven design pattern which allows you to simplify your codebase, seamlessly scale your service, reduce engineering frustrations -- and even helps lessen hosting costs. Come learn what SOA is, why it's useful, and take a look at an in-depth technical overview of SOA, and how it can help your organization. Delight your engineers (and business people!) by building your product on top of simple, REST API services.
Speaker Bio's:
Claire Hunsaker is an experienced startup marketer. She focuses on building tools and support for Stormpath developer communities and strategic partnerships. Claire has an MBA from Stanford, and prior to Stormpath, she worked in marketing, customer development and product roles at LiveOps and Samasource. On weekends, she's a Pythonista, knitting junkie and trail runner.
Randall Degges is a Developer Evangelist at Stormpath, where he builds various open source projects, client libraries, and developer tools. You might also see him at hackathons, conferences, and meetups -- talking about API development, security, and scalability. Before Stormpath, Randall was the CTO of the largest Caller ID API company in the world: OpenCNAM.
Sponsored by:
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http://stormpath.com/