Pointz: Developing a Game-Changing Bike Safety App

The presentation will cover:
Pointz is a bike safety app, available on the App Store and Google Play, that offers services that help people feel confident on their bikes. Features include safer customized routing, 24/7 emergency roadside assistance, and bike maintenance tracking. To provide safer routing, roads are rated on a 1-5 bike friendliness scale based on traffic and infrastructure. Riders can search for routes and customzie them with the safety slider and elevation, shortcuts, and surface toggles. Similar to Waze, people crowdsource additional information like road closures, surface issues, and tricky intersections.

Join Maggie as she tells the story of how she came up with the idea and what work she did to prepare for building the application. She will dive into the customer discovery work, which frameworks were used, and what worked and what didn’t.

The presentation will also cover testing different business models, interpreting the results and why freemium was the right choice (at least for now).

There will be an after the meetup ride to a local restaurant for a snack and drink for those interested.

This meetup is perfect for:
Anyone interested in product development, marketing, user acquisition, or data analysis would benefit from attending this talk. The focus on customer discovery, business models, and the freemium model selection process offers valuable insights applicable across many SaaS companies.

Schedule

• 5:30pm - Doors open for everyone
• 6:00pm - Presentation and demo
• 6:35 pm - Q/A and discussion
• 7:00pm - Closing remarks, safely ride to nearby restaurant

Parking

• Location: Rhode Island Foundation
• Address: 40 Exchange Terrace, Providence Rhode Island

Directions to park
From I-95 North or South, take Exit 37B (downtown/Memorial Boulevard exit).
At the end of the exit (first traffic light), continue straight onto Memorial Boulevard.

Parking is available in the lot behind our building.
Make a right at the second light after you exit the highway on Exchange Street (Cookson Place) to enter the lot.
Bring your parking slip in to the meeting for validation.
Validated parking is also available at Union Station Garage at 5 Memorial Blvd.
Providence and street parking may also be available.

After you park in the lot or garage follow the stairs near Union Station Brewery up from the plaza to the front of the building.
Turn left at the top of the stairs to enter our building at 40 Exchange Terrace.
It is the former train station, featuring a large clock on the front of the building.